Inspired Incentives

Devin Ferreira

Recent Posts

Incentive Solutions: Why Pick Product Knowledge

Posted by Devin Ferreira

Thu, Oct 18, 2018 @ 12:10 PM

Imagine you’re a manufacturer or distributor who produces and/or sells complex products to a field of VARs across the U.S. You know how valuable your products can be to end-users, and you know how important it is to communicate this value to them.

Unfortunately, your channel partners aren’t as well-versed in the nuances of your products, and they don’t seem as concerned as you are with properly marketing your products to end-users. Because of these limitations, you feel like your channel sales aren’t performing like they should be.

What should you do?

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Topics: Product Knowledge, Information Technologies

3 Challenges Distributors Face While Capturing Market Share

Posted by Devin Ferreira

Thu, Oct 04, 2018 @ 10:04 AM

In our last blog post, we discussed some of the reasons an organization would want to target market share as a specific goal for their incentive program.

We also suggested that there are certain types of “offensive” incentive strategies that are more conducive to achieving this goal. For example, points programs and special promotions.

We’ve covered the general “why” of these strategies—namely to increase your “share of wallet” among your customers’ discretionary purchasing.

What I want to dive deeper into here, however, are a few of the specific challenges that dealers and distributors are bound to face when attempting to implement a market-share-centered incentive program.

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Topics: Market Share

Incentive Solutions: Programs that Grow Market Share

Posted by Devin Ferreira

Wed, Sep 26, 2018 @ 11:00 AM

You’re probably familiar with the phrase, “The best defense is a good offense.” While it’s often trotted out in the context of sports—suggesting that the best way to protect your team or your goal is to go on the offensive—the world of sales is also no stranger to these types of metaphors. Just look at sayings like “the ball’s in their court” or “this deal is a home run.”  

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Topics: Market Share, incentive programs, Points Based Incentive Programs, Special Promotions

Why You Should Integrate Corporate Messaging With Your Incentive Program.

Posted by Devin Ferreira

Wed, Sep 12, 2018 @ 10:01 AM

With any endeavor involving an audience, communication is always key.

Whether it’s a personal relationship or a professional partnership, you always want to ensure that whoever you’re communicating with understands your message. But what if you have more than one message you want to share with your audience—maybe even at the same time?

This is one of the challenges that confronts managers of incentive programs.

It’s all well and good to communicate consistently with your program audience about the program itself. In fact, we’ve always felt that marketing communications is one of the most important factors for driving program engagement.

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Topics: incentive programs, marketing, Incentive Marketing Strategies

Incentive Motivations: Why Pick Channel Enablement?

Posted by Devin Ferreira

Thu, Sep 06, 2018 @ 10:31 AM

When it comes to enabling your sales channels, it’s important to have partners you can count on to help you move your products effectively and efficiently.

But how do you design and implement a channel strategy that will get them to buy in and enable them to succeed? It’s all a matter of asking the right questions.

What is channel enablement?

“Enablement” has become something of a pejorative term these days; to be seen as an “enabler” means you have allowed someone to do something they probably shouldn’t be doing in the first place. But when it comes to channel sales, this is the opposite of how enablement is viewed.

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Topics: Channel Enablement, Channel Incentives

Incentive Motivations: Why Choose Sales Growth

Posted by Devin Ferreira

Mon, Aug 27, 2018 @ 10:48 AM

In the past few weeks, we’ve examined why potential clients should choose a group travel program and special promotions. This week, we wanted to look at the importance of sales growth and why targeting your direct or indirect sales team with an incentive program could be the right choice for you.

Reasons For a Sales Incentive

There are many reasons why an organization might choose an incentive strategy that targets sales growth. Some of these include:

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Topics: Sales Growth

Why Choose Group Travel? It's All About the ROE

Posted by Devin Ferreira

Mon, Aug 13, 2018 @ 03:01 PM

“Outstanding achievements deserve rewards that stand out.”

Recently, I had to book a flight for a friend’s wedding. After I put the destinations and dates into Google Flights, the cheapest options that popped up happened to be on Spirit Airlines.

Now, if you’re familiar with Spirit, you know that they offer some of the cheapest flights available. But as I examined my options, I decided to forego Spirit and instead choose a more expensive flight with a different airline.

There are two questions here. The first is, how much more was I willing to pay just to avoid flying with Spirit? The answer: $150. Not an incredible sum of money but not insignificant either.

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Topics: group travel, incentive programs

How to Make a Successful Incentive Program: The End-Users Perspective

Posted by Devin Ferreira

Fri, Aug 03, 2018 @ 02:44 PM

In our blogs, we typically tend to focus on incentive program best practices by highlighting aspects of program planning, execution, and analysis that we believe are valuable to interested end-users of incentives.

This includes program and event managers, curious company executives, and potential clients.

While we always try to consider these topics from the end-user perspective, our goal is to share the insights and expertise gleaned from 35 years of doing business in the incentive industry.

This week I want to do something a little different. I don’t want to talk about what end-users of incentives could or should be doing.

Instead, I want to simply give a brief overview of what these invested parties actually are doing.

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Topics: incentive programs, incentive research foundation

How Mobile Integration Is Revolutionizing Incentive Programs

Posted by Devin Ferreira

Tue, Jul 24, 2018 @ 10:41 AM

To say that smartphones have had a significant impact on modern-day society would be like saying that coffee plays an important role in people’s mornings.

The fact is that, by 2020, it’s estimated that there will be over 6 billion smartphones in use worldwide. As ownership of these devices has become the norm, most companies have already begun optimizing their business strategies to align with and leverage the growing mobile capabilities of their end-users.

Similarly, most incentive programs now incorporate some form of mobile technology into their operation. What’s not as obvious are the ways in which smartphones have augmented the participant experience.

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Topics: Mobile Engagement, incentive programs

3 Non-Traditional Ways to Keep Your Participants Engaged

Posted by Devin Ferreira

Tue, Jul 17, 2018 @ 10:15 AM

Traditions are an important part of life.

Growing up, my cousins and I would all go to the same beach town every summer vacation. We’d cruise around on our bikes, play games out in the yard, and spend entire days at the beach.

As a one-off experience this might’ve accounted for a blip in my childhood memory, but as a tradition repeated year after year, it became something that’s fondly and forever cemented in my mind.

But as the years went by, my cousins and I all grew up and started to want to do our own things.

Our magical vacation spot began to seem smaller, losing a bit of its charm as the ice cream shop and pizza place we all would go to suddenly closed down one year. Over time we became aware that any number of factors can infiltrate their way into a tradition and cause it to lose its luster, threatening the relationships that are bound by it.

So, what did we do?

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Topics: Engagement, incentive programs

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