Inspired Incentives

How to Incorporate CSR into Your Group Travel Program

Posted by Chris Largent

Mon, May 21, 2018 @ 10:06 AM

Corporate Social Responsibility (CSR) is a call for all businesses to try to leave the earth and its communities in a better state than we found them.

Companies that have CSR-driven pursuits seek to lessen their impact on the environment, assist in the development of local communities, provide help to those in need, and so much more.

But beyond the benefits to people and environment, CSR can also have significant and measurable business benefits. These can include anything from better brand recognition, to positive reputation, to employee satisfaction, and even better access to capital through charitable deductions.

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Topics: Group Incentive Travel, Corporate Social Responsibility

Your 3 Group Travel Options

Posted by Devin Ferreira

Tue, May 15, 2018 @ 10:11 AM

Over the years, we’ve talked a lot about group incentive travel.

Why? Because we believe that travel is one of the best drivers of performance there is and that when it’s done right, an incentive trip can be a true differentiator for you among your competitors.

We’ve come at this topic from a variety of angles, because when it comes to group incentive travel, there’s always a lot to consider.

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Topics: Group Incentive Travel

The Debate Is Over: Incentive Programs Bring Tangible Value

Posted by Devin Ferreira

Mon, May 07, 2018 @ 10:30 AM

“There is little debate as to whether rewards work to promote productivity.” - Incentive Research Foundation.

The Incentive Research Foundation (IRF), the leading research apparatus of the incentive industry, recently released the results of an exciting new study that focused on the total value offered by incentive award programs.

According to the study—titled “Award Program Value & Evidence” and serving as part one of a two-part series—organizations that offered award programs saw a significant gain (22% on average) in performance when compared with those companies that didn’t offer them.

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Topics: incentive programs

2 Major Alternative Funding Methods for Your Incentive Programs.

Posted by Devin Ferreira

Fri, Apr 13, 2018 @ 03:08 PM

Do alternative funding models exist for performance incentive programs?

According to the Incentive Research Foundation (IRF), the average per-person cost of an incentive program is just shy of $4,000.

What’s more, 60% of respondents to the recent IRF study also claimed that costs are rising faster than budgets, leading the IRF to reasonably conclude that cost pressure is becoming one of the top ongoing constraints for incentive programs.

With cost continuing to be a concern for program planners, it’s fair to wonder if there are any best practices out there that might mitigate these concerns by requiring a smaller slice of a company’s budgetary pie.

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Topics: incentive programs, funding

3 Incentive Strategies You're Not Thinking Of

Posted by Devin Ferreira

Thu, Apr 05, 2018 @ 02:00 PM

I’ve always disliked the proverb, “there’s more than one way to skin a cat.”

Whether or not you’re an animal lover, you have to admit it’s a pretty gruesome way to describe an otherwise benign idea: the idea that there’s more than one way to get a job done.

What is perhaps even more surprising than the origins of the original saying, is that this obscure and outdated reference doesn’t seem to have been properly updated to fit these modern times. How about:

“There’s more than one way to order a Big Mac.”

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Topics: Employee Motivation, Channel Incentives, Customer Loyalty

How to Get the Most from Your Customers: Your Next 20%

Posted by Chris Largent

Thu, Mar 29, 2018 @ 01:32 PM

When attempting to grow your business and sales, do you look toward further account penetration with your best customers or your top 20% of performers?

Maybe your share of wallet with this group isn’t as high as you think it could be. Maybe you believe a targeted campaign to them could yield better results.

You begin to think of ways to further engage these customers beyond your regularly occurring group incentive travel program.

However, I’d like to offer you an alternate solution to help you grow your sales: your Next 20%.

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Topics: Middle 60, Customer Targeting

5 Best Practices for Social Media Use in Incentive Programs

Posted by Chris Largent

Tue, Mar 20, 2018 @ 10:02 AM

Does your company have its own Facebook? LinkedIn? Twitter? Maybe even a Google Plus or Pinterest?

Social media can be a great way to talk to your audiences, whether it’s your employees, customers, or channel partners. Even if you don’t have a designated social media manager, having a direct line of communication with your audience can be very beneficial.

Social media can act as a reinforcement for customer service, a helpful tool for brand recognition, a place to find updates, and so much more.

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Topics: social media

3 Group Incentive Travel Destinations You Haven’t Considered

Posted by Devin Ferreira

Thu, Mar 15, 2018 @ 02:09 PM

Imagine that you’re planning an incentive trip for yourself and 20 of your top customers or employees. Where would you go?

I could say that money isn’t a factor, but of course it is, so your choice would need to consider a somewhat limited budget (for the sake of the thought experiment, we’ll suggest the average incentive budget of around $4,000 per-person).

Now, you could choose a bucket-list destination, like the Galapagos Islands or a safari in Kenya, but these, while admittedly amazing, probably come with a price tag above what you’re willing to pay.

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Topics: Group Incentive Travel

HARDI: 8 Incentive Trends to Shape Your Current Program

Posted by Chris Largent

Tue, Mar 06, 2018 @ 01:15 PM

At our Annual Incentive Leadership Forum, a guest and partner, Emily Saving of HARDI, approached us with an idea for a top trends in incentives blog article. Together we put together the scope and created the piece for Emily to post on her site. 


Below is a summary of the article. 

A Word from Emily:

One of the remarkable things about HARDI is the coalescence of industry expertise from so many points of view. Every time HARDI welcomes a new member we contribute to this body of knowledge, and our industry adds another tool to unlock even greater potential.

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Topics: Incentive Trends

Why Is Group Incentive Travel So Effective?

Posted by Chris Largent

Mon, Feb 26, 2018 @ 10:31 AM

Group incentive travel has been used for many years and by many companies to reward their top performers.

Whether you’re sending your top 50 customers or your 100 best-selling salespeople, group incentive trips can prove a huge motivator and can positively impact your Return on Investment, Experience, and Relationship.

But what is it about these trips that are so motivating? And how do they successfully impact business goals?

For some professional insight to these questions, we turned to a veteran of group incentive travel, Marcia Colburn, the Corporate Marketing and Brand Manager at Caterpillar Financial Services. 

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Topics: Group Incentive Travel