Are you seeking to optimize your sales organization’s performance? By employing the right sales incentive strategy, there’s much to gain, and little to lose. It’s all a matter of asking the right questions.
Thu, Aug 25, 2016 @ 04:06 PM
Thu, Aug 18, 2016 @ 01:55 PM
Every year, the Incentive Research Foundation (IRF) conducts a survey in conjunction with MeetingsNet to help keep its pulse on the latest trends in incentive group travel. This year's survey gathered the opinions of 182 incentive travel planners, and highlights a few significant industry-wide trends such as growing budgets, a spike in popularity for unconventional destinations, and tailored program apps. As incentive travel planners continue to look for ways to meet participants' demands for "authentic, unique, personalized experiences," it seems that the industry's resurgence is offering numerous ways of achieving this.
Thu, Aug 11, 2016 @ 05:07 PM
We call this our “Performance Incentives Consultant” blog series, and its motto is Know Before You Go……
Fri, Aug 05, 2016 @ 09:13 AM
We recently had a company approach us about planning an event for them to celebrate a very important, company-specific anniversary. Initially, this company was deciding between two options: they were either going to organize an internal committee to plan and execute the event, or they were going to outsource it. A member of the committee was our contact and professed concern about their ability to plan an event of the size and complexity that they envisioned. This concern was due to the fact that the committee members all had regular full-time jobs and not a single member had any real experience with event planning. We presented them with a price for our services that was very fair based on what they required; however, when compared to what this company had paid in the past for their event planning — i.e. $0! — the amount suddenly seemed rather high to them.
Thu, Jul 28, 2016 @ 12:30 PM
There are many options available for companies looking to build customer loyalty, ranging from points programs, individual travel incentives, and group travel experiences. Depending on the industry you are in, incentives can target specific customers, markets, or vendors that you would like to build relationships with.
Thu, Jul 21, 2016 @ 10:50 AM
Engagement is a top priority for businesses today, requiring a tailored strategy to truly be successful. This buzz word isn't a trend that's likely to go away any time soon. More and more employees want to feel engaged in their work and feel recognized for their success. But let's face it, this is no easy feat, especially if your leadership team doesn't buy into engagement strategies in the first place. Incentive marketing companies and research institutions recognize this challenge and have compiled a comprehensive list of valuable statistic to debunk any skepticism surrounding the effectiveness of incentives to foster engagement.
Thu, Jul 14, 2016 @ 03:32 PM
“The concept of Social Loyalty has been growing over the last five years, but we predict that 2016 is the year when it will truly take off in terms of our clients.”
The preceding quote comes from Dr. David Cox of Motivforce Marketing & Incentives (MMI), one of the leading minds in global loyalty and recognition programs. According to Dr. Cox, the concept of social loyalty began to evolve once loyalty and channel incentive programs began creating Facebook and LinkedIn pages for their participants to follow and ‘like.’ MMI’s award-winning Know Your IBM program is a prime example of this, with the program’s Facebook page already having gained more than 2000 ‘likes.’
Thu, Jul 07, 2016 @ 11:30 AM
If you’re a business offering some type of performance improvement program, how can you enhance your offering so that it goes beyond the rudimentary “do this, get that” mentality? Or to put it more simply: how do you offer a better incentive?
Thu, Jun 30, 2016 @ 11:50 AM
If you haven't taken the time to read Freakonomics by now, do yourself a favor and pick up a copy this weekend. Yes, it's well worth the read. In it's 350-some pages, the book examines life for what it is – simple, yet extremely complex.
Fri, Jun 24, 2016 @ 11:34 AM
When planning a strategy for increasing revenue through a performance incentive program, the client’s industry should always be considered in the design of the program. This is especially important in the healthcare and financial services (banks, insurance companies, mortgage companies, financial loan organizations) industries. Understanding regulatory compliance as well as ethical standards are critical in developing effective strategies.