Inspired Incentives

The Ins and Outs of a Successful Loyalty Program

Posted by Abby McMillin

Thu, May 26, 2016 @ 12:30 PM

As any company with a focus on customer loyalty knows, the way you keep people coming back time and again is by offering tangible benefits. While running a loyalty program can be done in-house with the proper resources and guidance, there are also many benefits to hiring a third party.

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Topics: Loyalty Programs

How To Predict The Future (Of Your Incentive Program)

Posted by Devin Ferreira

Thu, May 19, 2016 @ 12:00 PM

We’ve talked at length on our website about the ability of analytics to improve your existing incentive programs. We’ve also identified the 4 major phases of the analytics process, and described some of its mechanisms. Now I want to focus on two of these phases—which we call, respectively, the “Exploration” and “Envision” phases—and illustrate how predictive business analytics can help set your program up and facilitate its success. 

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Topics: analytics

Incentive Travel – How Does it Measure Up?

Posted by Abby McMillin

Thu, May 12, 2016 @ 12:00 PM

Earlier this year, Society for Incentive Travel Excellence (SITE) CEO Kevin Hinton gave a webinar based on the results of one of their recent indexes. The objective was to find out how many organizations were tracking the actual results of their incentive travel data – in essence, who was crunching the numbers and who was just trusting their instincts when it came to the "success" of incentive travel.

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Topics: Group Incentive Travel

How to Motivate Mid-Tier Customers to do More Business with Your Company

Posted by Abby McMillin

Thu, May 05, 2016 @ 11:27 AM

When it comes to motivating customers, the key is inclusion. Focusing solely on the top achievers does little to motivate the bulk of your customers, or sales team for that matter. Instead, think about creating a tiered approach that can reach not only the already motivated, but the mid-tier performers who may really benefit from that extra incentive.
  • It's all about reaching the middle 60%.

Your core customer base is critical for driving results. Motivating the middle tier of that group can be a challenge, but incentive programs have a track record of inspiring year-over-year sales increases across multiple industries. They help boost your sales and increase your “share of wallet” to support longer-term growth.

  • Show them their business matters.
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Topics: Performance Incentives

The R-O-Why of Customer Incentive Programs

Posted by Mike Dey

Thu, Apr 28, 2016 @ 12:30 PM

performance_incentives.jpgThere are various types of incentive programs that are capable of improving your company’s performance and boosting revenue. Each type of program establishes its own unique incentive objectives and offers a particular strategy for achieving those objectives. One such program involves customer incentives, and its objective is simple: engage customers and increase their loyalty to your brand.

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Group Incentive Travel - And What to Expect from Your Incentive Travel Provider

Posted by Abby McMillin

Thu, Apr 21, 2016 @ 12:30 PM

Give them something money can’t buy.

A gift card is nice – but imagine the lasting memories from an amazing group trip to a tropical paradise. Think about it this way:  Would you rather have your top performers buy groceries and other every-day items with a generic, impersonal giftcard, or talk for years to come about the trip they earned by reaching strategically set goals?

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Topics: Group Incentive Travel

Five Reasons Why Loyalty Programs Are Effective Sales Tools

Posted by Brian McHugh

Sun, Apr 17, 2016 @ 08:33 PM

Loyalty or incentive programs are often thought of as benefits for your customers, as a system which rewards and encouragers desired behaviors, as well as one that has proven to boost growth. What is often forgotten is that these programs can be your ace in the hole and a great tool for your sales team.

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Topics: Loyalty Programs

Incentive Travel Destination Spotlight: Ireland

Posted by Kate Cardoso

Thu, Apr 07, 2016 @ 12:30 PM

I participated in a familiarization trip in October to Dublin and County Clare, put together by Meet in Ireland. It was a wonderful experience! The trip started with a workshop at the Royal Hibernian Academy where hundreds of buyers from across the U.S. and Canada were able to meet with Irish suppliers – hotels, DMCs, venues, etc.  The buyers each had a small table and the suppliers rotated through based on a schedule we had selected ahead of time. It was nice to be the one situated at the table accepting visitors instead of the other way around, as it usually is at these things.

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Topics: Travel Destinations

Is There Such a Thing as a Can't-Lose Incentive Strategy?

Posted by Devin Ferreira

Fri, Apr 01, 2016 @ 09:09 AM

Why do people like games of chance? They’re risky by nature, and as a rule most people tend to avoid risks whenever possible. So what’s the draw? Why is there an innate pull to play a game like blackjack, poker, or roulette? According to Ferris Jabr of Scientific American, these types of games affect what is known in our brain as the reward system, a series of neural circuits that have the ability to produce everyone’s favorite euphoria-inducing chemical, dopamine. Thus, as the risk-reward relationship rises, so too does the amount of dopamine that is released, as well as the amount of adrenaline, both of which end up being strong motivational factors.

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Topics: Gamification

Well Received Incentives:  Making a Great First Impression

Posted by Abby McMillin

Thu, Mar 24, 2016 @ 12:30 PM

In the world of performance incentives, a first impression can be a very powerful thing. Though much can be said for targeted marketing campaigns that keep participants engaged throughout the entire length of the program, by drawing potential employees or customers into a program from the very beginning, the stage will be set for long term growth and high returns.

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Topics: Non-Cash Incentives

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