Fri, Sep 23, 2016 @ 09:14 AM
Fri, Sep 16, 2016 @ 01:14 PM
Looking for better ways to maintain relationships with your current customers or create new relationships with prospective customers? A customer loyalty program can grow long-term brand loyalty, leveraging unique gamification techniques and tiered creative marketing programs. It’s all a matter of asking the right questions...
Fri, Sep 09, 2016 @ 07:46 PM
It has long been understood that if you’re going to increase customer loyalty among your end-users, then your organizations should be building their customer loyalty strategies around three basic drivers:
Topics: Channel Incentives
Fri, Sep 02, 2016 @ 12:50 PM
With the advent of globalization, it is only natural that business models which can operate and flourish on multiple continents would take on increasing importance. As global social dynamics have evolved, so too should their commercial counterparts. The strategic tools that a business employs can no longer afford to remain local; networks like Facebook, Twitter and Linkedin have demonstrated the authority and value (not to mention profitability) of this new global attitude. In an increasingly arid domestic financial landscape, the raindrops of economic fertility are being spread ever-wider across the world. It is therefore imperative that small businesses and large corporations alike prepare for the coming harvest by, among other things, bringing a bigger bucket. Or more buckets.
Thu, Aug 25, 2016 @ 04:06 PM
Are you seeking to optimize your sales organization’s performance? By employing the right sales incentive strategy, there’s much to gain, and little to lose. It’s all a matter of asking the right questions.
Thu, Aug 18, 2016 @ 01:55 PM
Every year, the Incentive Research Foundation (IRF) conducts a survey in conjunction with MeetingsNet to help keep its pulse on the latest trends in incentive group travel. This year's survey gathered the opinions of 182 incentive travel planners, and highlights a few significant industry-wide trends such as growing budgets, a spike in popularity for unconventional destinations, and tailored program apps. As incentive travel planners continue to look for ways to meet participants' demands for "authentic, unique, personalized experiences," it seems that the industry's resurgence is offering numerous ways of achieving this.
Thu, Aug 11, 2016 @ 05:07 PM
We call this our “Performance Incentives Consultant” blog series, and its motto is Know Before You Go……
Fri, Aug 05, 2016 @ 09:13 AM
We recently had a company approach us about planning an event for them to celebrate a very important, company-specific anniversary. Initially, this company was deciding between two options: they were either going to organize an internal committee to plan and execute the event, or they were going to outsource it. A member of the committee was our contact and professed concern about their ability to plan an event of the size and complexity that they envisioned. This concern was due to the fact that the committee members all had regular full-time jobs and not a single member had any real experience with event planning. We presented them with a price for our services that was very fair based on what they required; however, when compared to what this company had paid in the past for their event planning — i.e. $0! — the amount suddenly seemed rather high to them.
Thu, Jul 28, 2016 @ 12:30 PM
There are many options available for companies looking to build customer loyalty, ranging from points programs, individual travel incentives, and group travel experiences. Depending on the industry you are in, incentives can target specific customers, markets, or vendors that you would like to build relationships with.
Thu, Jul 21, 2016 @ 10:50 AM
Engagement is a top priority for businesses today, requiring a tailored strategy to truly be successful. This buzz word isn't a trend that's likely to go away any time soon. More and more employees want to feel engaged in their work and feel recognized for their success. But let's face it, this is no easy feat, especially if your leadership team doesn't buy into engagement strategies in the first place. Incentive marketing companies and research institutions recognize this challenge and have compiled a comprehensive list of valuable statistic to debunk any skepticism surrounding the effectiveness of incentives to foster engagement.