There are various types of incentive programs that are capable of improving your company’s performance and boosting revenue. Each type of program establishes its own unique incentive objectives and offers a particular strategy for achieving those objectives. One such program involves customer incentives, and its objective is simple: engage customers and increase their loyalty to your brand.
Thu, Apr 21, 2016 @ 12:30 PM
A gift card is nice – but imagine the lasting memories from an amazing group trip to a tropical paradise. Think about it this way: Would you rather have your top performers buy groceries and other every-day items with a generic, impersonal giftcard, or talk for years to come about the trip they earned by reaching strategically set goals?
Topics: Group Incentive Travel
Sun, Apr 17, 2016 @ 08:33 PM
Loyalty or incentive programs are often thought of as benefits for your customers, as a system which rewards and encouragers desired behaviors, as well as one that has proven to boost growth. What is often forgotten is that these programs can be your ace in the hole and a great tool for your sales team.
Topics: Loyalty Programs
Thu, Apr 07, 2016 @ 12:30 PM
I participated in a familiarization trip in October to Dublin and County Clare, put together by Meet in Ireland. It was a wonderful experience! The trip started with a workshop at the Royal Hibernian Academy where hundreds of buyers from across the U.S. and Canada were able to meet with Irish suppliers – hotels, DMCs, venues, etc. The buyers each had a small table and the suppliers rotated through based on a schedule we had selected ahead of time. It was nice to be the one situated at the table accepting visitors instead of the other way around, as it usually is at these things.
Topics: Travel Destinations
Fri, Apr 01, 2016 @ 09:09 AM
Why do people like games of chance? They’re risky by nature, and as a rule most people tend to avoid risks whenever possible. So what’s the draw? Why is there an innate pull to play a game like blackjack, poker, or roulette? According to Ferris Jabr of Scientific American, these types of games affect what is known in our brain as the reward system, a series of neural circuits that have the ability to produce everyone’s favorite euphoria-inducing chemical, dopamine. Thus, as the risk-reward relationship rises, so too does the amount of dopamine that is released, as well as the amount of adrenaline, both of which end up being strong motivational factors.
Thu, Mar 24, 2016 @ 12:30 PM
In the world of performance incentives, a first impression can be a very powerful thing. Though much can be said for targeted marketing campaigns that keep participants engaged throughout the entire length of the program, by drawing potential employees or customers into a program from the very beginning, the stage will be set for long term growth and high returns.
Topics: Non-Cash Incentives
Thu, Mar 10, 2016 @ 12:30 PM
In order to capture the discretionary business of your customers, first you need to capture their attention. To increase brand awareness and market share for an electrical distributor, we created a unique group travel program. Participants represented 70% of company sales and generated 12% sales growth — and crossed sailing through the iconic Panama Canal off their bucket list.
Topics: Incentive Marketing Strategies
Thu, Mar 03, 2016 @ 12:30 PM
Multitasking in today’s world is practically unavoidable. But while most of us would be inclined to pat ourselves on the back for our ability to text, email, and conduct an over-the-phone business meeting all at the same time, a torrent of recent research suggests that this can lead us to overextend ourselves and effectively kill our overall efficiency and productivity.
Thu, Feb 25, 2016 @ 12:30 PM
Recently I was searching the web for 2016 distribution trends for a client presentation and came across an article titled “16 Distribution Trends for 2016” on www.electricaltrends.com. Since HMI Performance Incentives manages a number of programs for clients in the electrical industry (and other construction trades), I read with interest.
Topics: Loyalty Programs
Thu, Feb 18, 2016 @ 12:30 PM
Topics: Global Incentive Program