In business, we’re often taught to appreciate, value, and reward the notion of loyalty. Based on this principle, companies have developed Loyalty Programs, Rewards Programs, Frequent Flyer Programs, you name it, as a means of benefiting and facilitating repeat business from our most devoted customers. And by most accounts, this is a strategy that, when leveraged correctly, has served to both raise profit margins and reward our loyal customers with deals, discounts, and bonuses on a swath of appealing products and services.
Thu, Nov 12, 2015 @ 12:30 PM
When it comes to performance improvement, we all know that a first impression can be a very powerful thing. Whether you’re trying to impress a new client, or attempting to engage a new segment of your audience, you often get one chance—and one chance only—to demonstrate the value that you and your organization can bring to the table. Of course, some incentive programs are designed for customer retention, meaning that targeted marketing campaigns that focus on long-term engagement may be the way to go. However, as a performance improvement company we’re also frequently asked to develop strategies that draw potential employees or customers into a program from the very beginning, and for these types of programs the key is to generate excitement right away with clear and concise communications.
Topics: Employee Motivation
Thu, Nov 05, 2015 @ 11:30 PM
In preparing monthly dashboards and other reporting and analytics evaluations, I have noticed some trends that seem to be occurring for a number of incentive programs. One that seems to stand out happens within programs where participants have to reach a particular goal before they can win some type of reward, be it a trip or something else.
Thu, Oct 29, 2015 @ 12:00 PM
Blending new-world luxury and convenience with old-world charm, Portugal offers one of the more enchanting experiences to be had in Europe. In terms of incentive travel, this somewhat under-the-radar destination has gone through something of a renaissance in recent years, with more and more groups beginning to reconnect with the country’s inviting culture and relatively cost-effective price tag. Between its exceptionally hospitable people, outstanding food, beautiful beaches, and the wide variety of sightseeing opportunities it offers visitors, Portugal provides an incredible canvas for almost any type of incentive trip. What’s more, it offers participants much of the modern European appeal, but at a cost that’s significantly more affordable than other major European destinations such as Rome, London, or Paris.
Topics: Travel Destinations
Thu, Oct 22, 2015 @ 12:00 PM
If you're anything like me, the first hour or so of your day is spent sorting through the mass of emails that have accumulated overnight in the multiple email accounts you check. My first goal is always to filter out the junk as quickly as possible. But what is it that makes me open one marketing email, and immediately trash or mark another as SPAM? I thought I was just letting my true interests guide me, so as not to fall prey to a soliciting email. When I read a recent article put out by Loyalty 360 it made me start to wonder if my tendencies weren't so unique after all.
Topics: Incentive Marketing Strategies
Thu, Oct 15, 2015 @ 11:12 AM
Remember those old MasterCard commercials where a person is shown purchasing a few common items while a soothing voiceover tallies up the cost—and it concludes with some situation or idea that doesn’t come with a price tag, like “having a real conversation with your 10-year-old son”? If I remember correctly (and a good commercial will have this effect on us), the final line says something like, “There are some things money can’t buy, but for everything else, there’s MasterCard.” Now, I always liked those commercials, but what recently made me think about them—believe it or not—was an incentive trip.
Topics: Group Incentive Travel
Thu, Oct 08, 2015 @ 12:00 PM
For years, businesses across a variety of industries have been aware of the value offered from data-driven customer engagement strategies. In fact, the notion of analytics-based customer initiatives has steadily evolved from a good idea to an obvious one. Today, we find ourselves attempting to integrate the analysis of customer data into most—if not all—of our ongoing corporate strategies. What this has done is more effectively streamline the various ways that we’re able to connect and interact with our customers, enabling conversations where once only mere connections were possible.
Thu, Oct 01, 2015 @ 10:34 PM
Chances are you've probably heard of Planet Fitness and might even know someone who is a member. With more than 1,000 stores nationwide, it's no surprise that the membership for this "judgement-free zone" franchise has reached an all-time high of 7,000,000 members.
Topics: Loyalty Programs
Thu, Sep 24, 2015 @ 12:00 PM
We've all heard that Millennials are one of the fastest growing and most influential demographics hitting the workforce today. But, are you adapting to this segment of your workforce when it comes to incentives?
Topics: Performance Incentives
Thu, Sep 17, 2015 @ 12:30 PM
An all-inclusive resort vacation is a safe, great way to do everything you want at an affordable price. Today, they now offer all of the amenities you could find at any other hotel, including world-class dining, entertainment, and cultural activities. At one time all-inclusive resorts weren’t considered as appealing to the majority of travelers. Today however, all-inclusive resorts can be found in the United States, Mexico, the Bahamas and the Caribbean all the way to Asia, Africa, South America, Europe, the Indian Ocean, and the Middle East. All-inclusive resorts have truly become a sophisticated guest experience with a wide spectrum of amenities and services that cater to all demographics within a single property. The main appeal for travelers is everything is included, even taxes and tips are included in the rate, so you can deposit your wallet in the room safe and never take it out until it’s time to go. Travelers can fully relax, knowing that when they check-out there will be no surprises since everything is included in the upfront rate, and it won’t feel like adding up the damages.
Topics: Group Incentive Travel