As I think back to discussions we’ve had with clients in the past, one thing I’ve noticed is that the term “short-term promotions” often means different things to different people.
One organization might hear this term and think of something that’s used to generate a quick burst of excitement—and sales—around a new product line.
Another might consider a short-term promotion to be an engagement tool that adds value to an existing incentive program.
A third company may see a short-term promotion as a means of rewarding loyal participants with bonus earning opportunities.
None of these organizations are wrong in their ideas about what a short-term promotion actually can be
The picture they have of this incentive strategy, however, is incomplete.