You’re probably familiar with the phrase, “The best defense is a good offense.” While it’s often trotted out in the context of sports—suggesting that the best way to protect your team or your goal is to go on the offensive—the world of sales is also no stranger to these types of metaphors. Just look at sayings like “the ball’s in their court” or “this deal is a home run.”
Wed, Sep 26, 2018 @ 11:00 AM
Mon, Aug 20, 2018 @ 11:08 AM
In our previous blog, we talked about how group travel can provide a significant Return on Experience (ROE) for those organizations that employ it. But while this type of solution may make sense if, say, you’re looking to motivate some of your highest achievers, an incentive trip won’t always necessarily fit your business model.
Instead, let’s take a look at another type of incentive: special promotions, or sometimes called short-term promotions.
In this second installment of our four-part “Incentive Solutions” series, we’ll cover what special promotions are and how they might function within your current business strategy.
Tue, Jun 12, 2018 @ 10:12 AM
As I think back to discussions we’ve had with clients in the past, one thing I’ve noticed is that the term “short-term promotions” often means different things to different people.
One organization might hear this term and think of something that’s used to generate a quick burst of excitement—and sales—around a new product line.
Another might consider a short-term promotion to be an engagement tool that adds value to an existing incentive program.
A third company may see a short-term promotion as a means of rewarding loyal participants with bonus earning opportunities.
None of these organizations are wrong in their ideas about what a short-term promotion actually can be
The picture they have of this incentive strategy, however, is incomplete.
Thu, Jun 07, 2018 @ 10:04 AM
But despite the benefits and goodwill generated by such an initiative, some people still may not be convinced that running these kinds of programs is worth their time.
If you’re one of these people, perhaps a short-term promotion (a quick program that lasts only a few weeks or months and is designed to help with a sales boost or a product launch) is more in line with your budget and time constraints.