Does your company have its own Facebook? LinkedIn? Twitter? Maybe even a Google Plus or Pinterest?
Social media can be a great way to talk to your audiences, whether it’s your employees, customers, or channel partners. Even if you don’t have a designated social media manager, having a direct line of communication with your audience can be very beneficial.
Social media can act as a reinforcement for customer service, a helpful tool for brand recognition, a place to find updates, and so much more.