Inspired Incentives

Incentive Solutions: Why Pick Product Knowledge

Posted by Devin Ferreira

Thu, Oct 18, 2018 @ 12:10 PM

Imagine you’re a manufacturer or distributor who produces and/or sells complex products to a field of VARs across the U.S. You know how valuable your products can be to end-users, and you know how important it is to communicate this value to them.

Unfortunately, your channel partners aren’t as well-versed in the nuances of your products, and they don’t seem as concerned as you are with properly marketing your products to end-users. Because of these limitations, you feel like your channel sales aren’t performing like they should be.

What should you do?

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Topics: Product Knowledge, Information Technologies

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