Inspired Incentives

Designing a Successful Sales Incentive Program

Posted by Abby McMillin

Thu, Aug 25, 2016 @ 04:06 PM

Are you seeking to optimize your sales organization’s performance? By employing the right sales incentive strategy, there’s much to gain, and little to lose. It’s all a matter of asking the right questions.

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Topics: Performance Improvement, Sales Growth, Performance Incentives

The Performance Incentives Consultant - Group Incentive Travel

Posted by Devin Ferreira

Thu, Aug 11, 2016 @ 05:07 PM

We call this our “Performance Incentives Consultant” blog series, and its motto is Know Before You Go……

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Topics: Performance Incentives, Group Incentive Travel

Trending in 2016:  Social Loyalty

Posted by Devin Ferreira

Thu, Jul 14, 2016 @ 03:32 PM

“The concept of Social Loyalty has been growing over the last five years, but we predict that 2016 is the year when it will truly take off in terms of our clients.”

The preceding quote comes from Dr. David Cox of Motivforce Marketing & Incentives (MMI), one of the leading minds in global loyalty and recognition programs. According to Dr. Cox, the concept of social loyalty began to evolve once loyalty and channel incentive programs began creating Facebook and LinkedIn pages for their participants to follow and ‘like.’ MMI’s award-winning Know Your IBM program is a prime example of this, with the program’s Facebook page already having gained more than 2000 ‘likes.’

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Topics: Loyalty Programs, Performance Incentives

Incentive Industry Insights

Posted by Devin Ferreira

Thu, Jul 07, 2016 @ 11:30 AM

If you’re a business offering some type of performance improvement program, how can you enhance your offering so that it goes beyond the rudimentary “do this, get that” mentality? Or to put it more simply: how do you offer a better incentive?

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Topics: Performance Incentives, Non-Cash Incentives

Freakonomics and Incentives: A look at what really motivates us

Posted by Abby McMillin

Thu, Jun 30, 2016 @ 11:50 AM

If you haven't taken the time to read Freakonomics by now, do yourself a favor and pick up a copy this weekend. Yes, it's well worth the read. In it's 350-some pages, the book examines life for what it is – simple, yet extremely complex. 

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Topics: Performance Incentives, Incentive Marketing Strategies, Non-Cash Incentives

Performance Incentive Strategies – Financial Services Industry

Posted by Lincoln Smith

Fri, Jun 24, 2016 @ 11:34 AM

When planning a strategy for increasing revenue through a performance incentive program, the client’s industry should always be considered in the design of the program. This is especially important in the healthcare and financial services (banks, insurance companies, mortgage companies, financial loan organizations) industries.  Understanding regulatory compliance as well as ethical standards are critical in developing effective strategies.

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Topics: Performance Incentives, Incentive Marketing Strategies

How to Motivate Mid-Tier Customers to do More Business with Your Company

Posted by Abby McMillin

Thu, May 05, 2016 @ 11:27 AM

When it comes to motivating customers, the key is inclusion. Focusing solely on the top achievers does little to motivate the bulk of your customers, or sales team for that matter. Instead, think about creating a tiered approach that can reach not only the already motivated, but the mid-tier performers who may really benefit from that extra incentive.
  • It's all about reaching the middle 60%.

Your core customer base is critical for driving results. Motivating the middle tier of that group can be a challenge, but incentive programs have a track record of inspiring year-over-year sales increases across multiple industries. They help boost your sales and increase your “share of wallet” to support longer-term growth.

  • Show them their business matters.
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Topics: Performance Incentives

HMI Hosts 3rd Annual Incentive Leadership Forum

Posted by Devin Ferreira

Fri, Dec 18, 2015 @ 10:00 AM

Last month, HMI hosted its third annual Incentive Leadership Forum at the brand new Grand Fiesta Americana in Puerto Vallarta, Mexico. The three-day event brought together an exclusive group of clients, global partners, and industry experts to discuss the latest insights, best practices, and trends that are currently shaping the incentive industry.
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Topics: Performance Incentives

Mindshare Always Matters

Posted by Devin Ferreira

Thu, Dec 10, 2015 @ 12:30 PM

Why do incentive programs fail? Often times, it comes down to one word: mindshare. By definition, the term “mindshare” refers to the awareness and attention of a given audience, and when a program fails to differentiate itself from the competition, it often translates into a watering down of the program audience’s available mindshare. Because of this, it’s important to out-market the competition early and often in order to win target participants over to your side rather than your competitors’.

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Topics: Performance Incentives

Reinventing to Maximize Success

Posted by Abby McMillin

Thu, Dec 03, 2015 @ 12:00 PM

When it comes to your current incentive marketing strategy, it's easy to stay with the same approach year-after-year. The old adage: "If it's not broken, why fix it?" comes to mind when we're faced with reinventing or rethinking our strategies. 

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Topics: Performance Incentives