To say that smartphones have had a significant impact on modern-day society would be like saying that coffee plays an important role in people’s mornings.
The fact is that, by 2020, it’s estimated that there will be over 6 billion smartphones in use worldwide. As ownership of these devices has become the norm, most companies have already begun optimizing their business strategies to align with and leverage the growing mobile capabilities of their end-users.
Similarly, most incentive programs now incorporate some form of mobile technology into their operation. What’s not as obvious are the ways in which smartphones have augmented the participant experience.