With any endeavor involving an audience, communication is always key.
Whether it’s a personal relationship or a professional partnership, you always want to ensure that whoever you’re communicating with understands your message. But what if you have more than one message you want to share with your audience—maybe even at the same time?
This is one of the challenges that confronts managers of incentive programs.
It’s all well and good to communicate consistently with your program audience about the program itself. In fact, we’ve always felt that marketing communications is one of the most important factors for driving program engagement.