Inspired Incentives

3 Challenges Distributors Face While Capturing Market Share

Posted by Devin Ferreira

Thu, Oct 04, 2018 @ 10:04 AM

In our last blog post, we discussed some of the reasons an organization would want to target market share as a specific goal for their incentive program.

We also suggested that there are certain types of “offensive” incentive strategies that are more conducive to achieving this goal. For example, points programs and special promotions.

We’ve covered the general “why” of these strategies—namely to increase your “share of wallet” among your customers’ discretionary purchasing.

What I want to dive deeper into here, however, are a few of the specific challenges that dealers and distributors are bound to face when attempting to implement a market-share-centered incentive program.

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Topics: Market Share

Incentive Solutions: Programs that Grow Market Share

Posted by Devin Ferreira

Wed, Sep 26, 2018 @ 11:00 AM

You’re probably familiar with the phrase, “The best defense is a good offense.” While it’s often trotted out in the context of sports—suggesting that the best way to protect your team or your goal is to go on the offensive—the world of sales is also no stranger to these types of metaphors. Just look at sayings like “the ball’s in their court” or “this deal is a home run.”  

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Topics: Market Share, incentive programs, Points Based Incentive Programs, Special Promotions

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