Inspired Incentives

Heating Up Engagement With a Long Term Loyalty Program

Posted by Abby McMillin

Fri, Mar 03, 2017 @ 09:56 PM

When a distributor needed a strategy that would consolidate promotions while further penetrating mid-sized customers, we responded by recommending and then ultimately implementing a points-based rewards program.

Their overall objective started with a question:  How do you motivate mid-level dealers who don't typically qualify for a group trip, but who still offer the potential for significant gains in discretionary purchases? The challenge at this point was engaging a customer base that had become distracted by too many messages and too many promotions being run simultaneously. Sound familiar?

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Topics: Loyalty Programs

Top Takeaways for B2B Loyalty Programs

Posted by Chris Largent

Thu, Feb 09, 2017 @ 09:31 AM

 

Every year our global partner, MMI publishes their “Top 10 Predictions for B2B Loyalty Programs.” Understanding these trends help uncover opportunities to drive better performance in in your program. Here’s a few key takeaways already impacting many of our client’s strategies:

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Topics: Loyalty Programs, B2B Loyalty Programs, Engagement

Channel Enablement & Incentives: A Glimpse 5 Years into the Future

Posted by Travis Smith

Fri, Sep 23, 2016 @ 09:14 AM

Channel Enablement & Incentives:  A Glimpse 5 Years into the Future

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Topics: Loyalty Programs, Channel Incentives

Customer Loyalty: Inspire Loyalty, Inspire Success

Posted by Abby McMillin

Fri, Sep 16, 2016 @ 01:14 PM

Looking for better ways to maintain relationships with your current customers or create new relationships with prospective customers? A customer loyalty program can grow long-term brand loyalty, leveraging unique gamification techniques and tiered creative marketing programs. It’s all a matter of asking the right questions...

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Topics: Loyalty Programs, Customer Service, Performance Incentives

Engineering Customer Loyalty in the Electrical Industry

Posted by Abby McMillin

Thu, Jul 28, 2016 @ 12:30 PM

There are many options available for companies looking to build customer loyalty, ranging from points programs, individual travel incentives, and group travel experiences. Depending on the industry you are in, incentives can target specific customers, markets, or vendors that you would like to build relationships with.

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Topics: Loyalty Programs, Group Incentive Travel

Trending in 2016:  Social Loyalty

Posted by Devin Ferreira

Thu, Jul 14, 2016 @ 03:32 PM

“The concept of Social Loyalty has been growing over the last five years, but we predict that 2016 is the year when it will truly take off in terms of our clients.”

The preceding quote comes from Dr. David Cox of Motivforce Marketing & Incentives (MMI), one of the leading minds in global loyalty and recognition programs. According to Dr. Cox, the concept of social loyalty began to evolve once loyalty and channel incentive programs began creating Facebook and LinkedIn pages for their participants to follow and ‘like.’ MMI’s award-winning Know Your IBM program is a prime example of this, with the program’s Facebook page already having gained more than 2000 ‘likes.’

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Topics: Loyalty Programs, Performance Incentives

The Ins and Outs of a Successful Loyalty Program

Posted by Abby McMillin

Thu, May 26, 2016 @ 12:30 PM

As any company with a focus on customer loyalty knows, the way you keep people coming back time and again is by offering tangible benefits. While running a loyalty program can be done in-house with the proper resources and guidance, there are also many benefits to hiring a third party.

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Topics: Loyalty Programs

Five Reasons Why Loyalty Programs Are Effective Sales Tools

Posted by Brian McHugh

Sun, Apr 17, 2016 @ 08:33 PM

Loyalty or incentive programs are often thought of as benefits for your customers, as a system which rewards and encouragers desired behaviors, as well as one that has proven to boost growth. What is often forgotten is that these programs can be your ace in the hole and a great tool for your sales team.

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Topics: Loyalty Programs

2016 Distribution Trends – How Incentives Make an Impact

Posted by Lincoln Smith

Thu, Feb 25, 2016 @ 12:30 PM


Recently I was searching the web for 2016 distribution trends for a client presentation and came across an article titled “16 Distribution Trends for 2016” on www.electricaltrends.com. Since HMI Performance Incentives manages a number of programs for clients in the electrical industry (and other construction trades), I read with interest.

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Topics: Loyalty Programs

4 Points to Keep in Mind When Structuring a Customer Loyalty Program

Posted by Abby McMillin

Thu, Feb 04, 2016 @ 12:00 PM

What are some ideas for structuring a customer loyalty program?

1. Keep Things Simple

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Topics: Loyalty Programs