Inspired Incentives

Running an International Program: The “Know Your Audience” Checklist

Posted by Chris Largent

Mon, Jan 22, 2018 @ 01:05 PM

I’m sure you’ve all heard of the blunders of corporations who didn’t do enough research while branching out into international markets.

One of the most common blunders (which actually turns out to be an urban legend) is Chevy’s Nova sales flopping in Latin America.

The tale goes that since “no va” in Spanish means “doesn’t go”, the car company was unable to achieve its projected sales in the market.

Read More

Topics: incentive programs, international