Inspired Incentives

The Real Cost of an Incentive Program

Posted by Chris Largent

Thu, Oct 11, 2018 @ 03:27 PM

The other day, I came across an article titled "Opinion: The Cost of a Successful Loyalty Program" by Dan Durbin, a recently retired businessman. In this article, Durbin speaks on his experience when attempting to run a loyalty program.

At first, he struggled to find an example of a program that was capable of providing a margin that led to profits, but he buckled down and made adjustments that he felt he could maintain. 

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Topics: incentive programs

Incentive Solutions: Programs that Grow Market Share

Posted by Devin Ferreira

Wed, Sep 26, 2018 @ 11:00 AM

You’re probably familiar with the phrase, “The best defense is a good offense.” While it’s often trotted out in the context of sports—suggesting that the best way to protect your team or your goal is to go on the offensive—the world of sales is also no stranger to these types of metaphors. Just look at sayings like “the ball’s in their court” or “this deal is a home run.”  

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Topics: Market Share, incentive programs, Points Based Incentive Programs, Special Promotions

Why You Should Integrate Corporate Messaging With Your Incentive Program.

Posted by Devin Ferreira

Wed, Sep 12, 2018 @ 10:01 AM

With any endeavor involving an audience, communication is always key.

Whether it’s a personal relationship or a professional partnership, you always want to ensure that whoever you’re communicating with understands your message. But what if you have more than one message you want to share with your audience—maybe even at the same time?

This is one of the challenges that confronts managers of incentive programs.

It’s all well and good to communicate consistently with your program audience about the program itself. In fact, we’ve always felt that marketing communications is one of the most important factors for driving program engagement.

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Topics: incentive programs, marketing, Incentive Marketing Strategies

Incentive Solutions: Why Pick Special Promotions?

Posted by Chris Largent

Mon, Aug 20, 2018 @ 11:08 AM

In our previous blog, we talked about how group travel can provide a significant Return on Experience (ROE) for those organizations that employ it. But while this type of solution may make sense if, say, you’re looking to motivate some of your highest achievers, an incentive trip won’t always necessarily fit your business model.

Instead, let’s take a look at another type of incentive: special promotions, or sometimes called short-term promotions.

In this second installment of our four-part “Incentive Solutions” series, we’ll cover what special promotions are and how they might function within your current business strategy.

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Topics: Special Promotions, incentive programs

Webinar: Designing a Builder Incentive Program

Posted by Chris Largent

Thu, Aug 16, 2018 @ 10:11 AM

In conjunction with the Builders and Remodelers Association of Greater Boston (BRAGB), our very own Lincoln Smith, EVP of Sales and Marketing will be presenting on how incentive programs fit in with building material suppliers and distributors. 

Here's a highlight of the event description from BRAGB's website. 

Event Description:
Seeking to accelerate sales? Take market share? Further penetrate existing accounts? Create a robust customer engagement marketing platform?

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Topics: incentive programs, building materials

Why Choose Group Travel? It's All About the ROE

Posted by Devin Ferreira

Mon, Aug 13, 2018 @ 03:01 PM

“Outstanding achievements deserve rewards that stand out.”

Recently, I had to book a flight for a friend’s wedding. After I put the destinations and dates into Google Flights, the cheapest options that popped up happened to be on Spirit Airlines.

Now, if you’re familiar with Spirit, you know that they offer some of the cheapest flights available. But as I examined my options, I decided to forego Spirit and instead choose a more expensive flight with a different airline.

There are two questions here. The first is, how much more was I willing to pay just to avoid flying with Spirit? The answer: $150. Not an incredible sum of money but not insignificant either.

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Topics: group travel, incentive programs

How to Make a Successful Incentive Program: The End-Users Perspective

Posted by Devin Ferreira

Fri, Aug 03, 2018 @ 02:44 PM

In our blogs, we typically tend to focus on incentive program best practices by highlighting aspects of program planning, execution, and analysis that we believe are valuable to interested end-users of incentives.

This includes program and event managers, curious company executives, and potential clients.

While we always try to consider these topics from the end-user perspective, our goal is to share the insights and expertise gleaned from 35 years of doing business in the incentive industry.

This week I want to do something a little different. I don’t want to talk about what end-users of incentives could or should be doing.

Instead, I want to simply give a brief overview of what these invested parties actually are doing.

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Topics: incentive programs, incentive research foundation

How Mobile Integration Is Revolutionizing Incentive Programs

Posted by Devin Ferreira

Tue, Jul 24, 2018 @ 10:41 AM

To say that smartphones have had a significant impact on modern-day society would be like saying that coffee plays an important role in people’s mornings.

The fact is that, by 2020, it’s estimated that there will be over 6 billion smartphones in use worldwide. As ownership of these devices has become the norm, most companies have already begun optimizing their business strategies to align with and leverage the growing mobile capabilities of their end-users.

Similarly, most incentive programs now incorporate some form of mobile technology into their operation. What’s not as obvious are the ways in which smartphones have augmented the participant experience.

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Topics: Mobile Engagement, incentive programs

3 Non-Traditional Ways to Keep Your Participants Engaged

Posted by Devin Ferreira

Tue, Jul 17, 2018 @ 10:15 AM

Traditions are an important part of life.

Growing up, my cousins and I would all go to the same beach town every summer vacation. We’d cruise around on our bikes, play games out in the yard, and spend entire days at the beach.

As a one-off experience this might’ve accounted for a blip in my childhood memory, but as a tradition repeated year after year, it became something that’s fondly and forever cemented in my mind.

But as the years went by, my cousins and I all grew up and started to want to do our own things.

Our magical vacation spot began to seem smaller, losing a bit of its charm as the ice cream shop and pizza place we all would go to suddenly closed down one year. Over time we became aware that any number of factors can infiltrate their way into a tradition and cause it to lose its luster, threatening the relationships that are bound by it.

So, what did we do?

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Topics: Engagement, incentive programs

The Current State of Channel Incentives

Posted by Devin Ferreira

Mon, Jun 18, 2018 @ 10:22 AM

In past blogs, we’ve written at length about channel incentives.

We’ve talked about why partner channels aren’t for everyone.

We’ve discussed how to build long-term channel equity.

We’ve even tried to peer into our incentive crystal ball and predict the future of channel enablement and incentives (spoiler: it looks a lot like the present).

Of course, with a topic as broad as channel incentives, there are a lot of different ways to look at it.

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Topics: Channel Incentives, Partner Channels, incentive programs

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