Inspired Incentives

3 Non-Traditional Ways to Keep Your Participants Engaged

Posted by Devin Ferreira

Tue, Jul 17, 2018 @ 10:15 AM

Traditions are an important part of life.

Growing up, my cousins and I would all go to the same beach town every summer vacation. We’d cruise around on our bikes, play games out in the yard, and spend entire days at the beach.

As a one-off experience this might’ve accounted for a blip in my childhood memory, but as a tradition repeated year after year, it became something that’s fondly and forever cemented in my mind.

But as the years went by, my cousins and I all grew up and started to want to do our own things.

Our magical vacation spot began to seem smaller, losing a bit of its charm as the ice cream shop and pizza place we all would go to suddenly closed down one year. Over time we became aware that any number of factors can infiltrate their way into a tradition and cause it to lose its luster, threatening the relationships that are bound by it.

So, what did we do?

Read More

Topics: Engagement, incentive programs

The Current State of Channel Incentives

Posted by Devin Ferreira

Mon, Jun 18, 2018 @ 10:22 AM

In past blogs, we’ve written at length about channel incentives.

We’ve talked about why partner channels aren’t for everyone.

We’ve discussed how to build long-term channel equity.

We’ve even tried to peer into our incentive crystal ball and predict the future of channel enablement and incentives (spoiler: it looks a lot like the present).

Of course, with a topic as broad as channel incentives, there are a lot of different ways to look at it.

Read More

Topics: Channel Incentives, Partner Channels, incentive programs

Let’s Get Creative with Short-Term Promotions

Posted by Devin Ferreira

Tue, Jun 12, 2018 @ 10:12 AM

As I think back to discussions we’ve had with clients in the past, one thing I’ve noticed is that the term “short-term promotions” often means different things to different people.

One organization might hear this term and think of something that’s used to generate a quick burst of excitement—and sales—around a new product line.

Another might consider a short-term promotion to be an engagement tool that adds value to an existing incentive program.

A third company may see a short-term promotion as a means of rewarding loyal participants with bonus earning opportunities.

None of these organizations are wrong in their ideas about what a short-term promotion actually can be

The picture they have of this incentive strategy, however, is incomplete.

Read More

Topics: incentive programs, Special Promotions

How to Implement CSR into Your Loyalty Program

Posted by Chris Largent

Wed, May 30, 2018 @ 10:41 AM

If you’ve read our previous blog on Corporate Social Responsibility (CSR), you know that it’s something that we feel strongly about here at HMI.

There are a lot of opportunities that you can utilize when trying to implement CSR into a Group Travel program, but what about loyalty or sales incentive programs?

You may be thinking that, with a long-term program focusing on everyday activities, it might be hard to generate excitement about CSR.

Nonsense, I say!

Read More

Topics: incentive programs, Corporate Social Responsibility

The Debate Is Over: Incentive Programs Bring Tangible Value

Posted by Devin Ferreira

Mon, May 07, 2018 @ 10:30 AM

“There is little debate as to whether rewards work to promote productivity.” - Incentive Research Foundation.

The Incentive Research Foundation (IRF), the leading research apparatus of the incentive industry, recently released the results of an exciting new study that focused on the total value offered by incentive award programs.

According to the study—titled “Award Program Value & Evidence” and serving as part one of a two-part series—organizations that offered award programs saw a significant gain (22% on average) in performance when compared with those companies that didn’t offer them.

Read More

Topics: incentive programs

2 Major Alternative Funding Methods for Your Incentive Programs.

Posted by Devin Ferreira

Fri, Apr 13, 2018 @ 03:08 PM

Do alternative funding models exist for performance incentive programs?

According to the Incentive Research Foundation (IRF), the average per-person cost of an incentive program is just shy of $4,000.

What’s more, 60% of respondents to the recent IRF study also claimed that costs are rising faster than budgets, leading the IRF to reasonably conclude that cost pressure is becoming one of the top ongoing constraints for incentive programs.

With cost continuing to be a concern for program planners, it’s fair to wonder if there are any best practices out there that might mitigate these concerns by requiring a smaller slice of a company’s budgetary pie.

Read More

Topics: incentive programs, funding

Why a DIY Reward or Incentive System Can Be Your Happy Medium

Posted by Devin Ferreira

Tue, Jan 30, 2018 @ 09:29 AM

Is it just me, or does it seem like we’ve entered the golden age of Do-It-Yourself (DIY) solutions?

When we face a problem or challenge, or have to deal with something even vaguely unfamiliar, what’s the first step that we usually take? Do we call up an expert and ask them for help, shelling out an uncertain amount of money in the process?

No, chances are if you’re like me, and your garbage disposal breaks, you’ll immediately turn to Google to find out the source of the issue, followed by YouTube to see how to fix it. If, and only if, this proves to be more time or effort than you’re willing to devote to the problem, will you seek out a local plumber (with satisfactory reviews on Yelp).

Read More

Topics: incentive programs, DIY

Running an International Program: The “Know Your Audience” Checklist

Posted by Chris Largent

Mon, Jan 22, 2018 @ 01:05 PM

I’m sure you’ve all heard of the blunders of corporations who didn’t do enough research while branching out into international markets.

One of the most common blunders (which actually turns out to be an urban legend) is Chevy’s Nova sales flopping in Latin America.

The tale goes that since “no va” in Spanish means “doesn’t go”, the car company was unable to achieve its projected sales in the market.

Read More

Topics: incentive programs, international

Ensure Incentive Success With...

Posted by Devin Ferreira

Tue, Dec 26, 2017 @ 10:01 AM

In our previous blog, we offered some advice on how to choose the right incentive program for your organization. This included determining your goals and your audience.

But if you are thinking about implementing an incentive program, whatever you decide on—whether it’s a sales incentive program for your highest performers, a customer incentive program that targets your Middle 60% of customers, or something else—one common element that remains essential no matter the program type is... drumroll please... 

Read More

Topics: incentive programs, marketing