Inspired Incentives

Incentivizing Millennials - Part 1

Posted by Chris McClellan

Thu, Aug 27, 2015 @ 12:00 PM

There has been a lot of discussion lately around how to motivate Millennials, perhaps the fastest growing segment of the working population. Everybody has their own ideas, but personally I think it’s part science, part company culture, and part well-structured incentive program that will help foster millennial engagement. In my opinion, all three elements are interdependent.

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Topics: Incentive Marketing Strategies

Incentive Programs vs. Rewards Programs: Do you know the difference?

Posted by Abby McMillin

Fri, Jul 31, 2015 @ 06:05 PM

When deciding how to motivate employees to reach company goals, knowing the differences between an incentive program and a rewards program can help you choose the best approach for your industry and demographics.

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Topics: Incentive Marketing Strategies

Strengthen Your Incentive Program with Effective Communications

Posted by Staci Dello Russo

Thu, Jul 23, 2015 @ 12:00 PM

The other day I went to my local gym to get in a quick workout.  Unfortunately, I forgot to bring my water bottle.

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Topics: Incentive Marketing Strategies

Why do incentive programs fail?

Posted by Matt Slane

Thu, Jun 12, 2014 @ 11:24 AM

“The single biggest problem in communication is the illusion that it has taken place.”
― George Bernard Shaw, Leadership Skills for Managers

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Topics: Incentive Marketing Strategies

Keys to Year-1 Program Success

Posted by Mike Dey

Tue, Jan 14, 2014 @ 01:39 PM

As a new year begins, I’ve been thinking a lot lately about starting new programs. Launching a new program is always an exciting prospect. Suddenly you find yourself working with new people, cultivating new business, and challenging yourself in new ways. Most importantly, a new program launch is your one and only chance to make a good first impression on your customer audience.

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Topics: Incentive Marketing Strategies

Building Customer Loyalty in the Electrical Industry

Posted by Anne Bouthilette

Tue, Dec 24, 2013 @ 02:30 PM

There are many options available for companies looking to build customer loyalty, ranging from points programs, individual travel incentives, and group travel experiences. Depending on the industry you are in, incentives can target specific customers, markets, or vendors that you would like to build relationships with.

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Topics: Loyalty Programs, Incentive Marketing Strategies, Group Incentive Travel

Moving Forward At HMI’s Annual Incentive Leadership Forum

Posted by Travis Smith

Thu, Nov 28, 2013 @ 12:11 AM

I was recently invited to speak at HMI’s Incentive Leadership Forum. The annual event is a way for HMI to host their most strategic clients in an ideal location, with its goal being to bring together forward-thinking executives and industry thought leaders to discuss the latest trends and concepts in the world of performance improvement. This year, The Forum took place at the spectacular Paradisus Palma Real Resort in Punta Cana, Dominican Republic. It offered a perfect blend of academic theory, real-world research, and presentations on innovative best practices. Some of the presentation topics included:

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Topics: Incentive Marketing Strategies, Channel Incentives

Performance Incentive Strategies for the Financial Services Industry

Posted by Lincoln Smith

Tue, Nov 19, 2013 @ 12:28 PM

When planning a strategy for increasing revenue through a performance incentive strategy, sometimes the client’s industry becomes integral in the design of the program structure. This most frequently occurs in the healthcare and financial services (banks, insurance companies, mortgage companies, financial loan organizations) industries. Understanding regulatory compliance as well as client ethical standards can be critical in developing effective strategies.

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Topics: Performance Incentives, Incentive Marketing Strategies

The Importance of Marketing and Promoting Loyalty Programs

Posted by Anne Bouthilette

Tue, Nov 12, 2013 @ 03:32 PM

As any company with a focus on customer loyalty knows, the way you keep people coming back time and again is by offering tangible benefits. While running a loyalty program can be done in-house with the proper resources and guidance, there are also many benefits to choosing an outside administrator.

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Topics: Loyalty Programs, Incentive Marketing Strategies

How Important is Mobile in The Incentives Industry?

Posted by Devin Ferreira

Fri, Jun 28, 2013 @ 04:45 PM

With the increasing prevalence of the smartphone (56% of American adults now own one, up from 35% two years ago) more and more customers are beginning to make purchase decisions based upon the look and feel of a company’s mobile website. In fact, according to a Kentico Software Mobile Experience Survey, almost half of respondents indicate that they wouldn’t return to a site if it weren’t optimized for mobile devices.

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Topics: Incentive Marketing Strategies