Inspired Incentives

Globalization Part II: Collaboration and Global Incentives

Posted by Devin Ferreira

Thu, Sep 29, 2016 @ 09:15 PM

In Part One of this three part globalization blog series, we looked at the challenges that businesses are faced with as they try to operate in and navigate through an evolving global marketplace.  We identified two major hurdles to success – market saturation and product flexibility – and promised to explore possible solutions. Here in Part Two, we examine one creative idea that has helped two companies respond to the issue of market saturation.

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Topics: Global Incentive Program, Performance Incentives, Incentive Marketing Strategies

Globalization Part I: Forward-Thinking Business

Posted by Devin Ferreira

Fri, Sep 02, 2016 @ 12:50 PM

With the advent of globalization, it is only natural that business models which can operate and flourish on multiple continents would take on increasing importance. As global social dynamics have evolved, so too should their commercial counterparts. The strategic tools that a business employs can no longer afford to remain local; networks like FacebookTwitter and Linkedin have demonstrated the authority and value (not to mention profitability) of this new global attitude. In an increasingly arid domestic financial landscape, the raindrops of economic fertility are being spread ever-wider across the world. It is therefore imperative that small businesses and large corporations alike prepare for the coming harvest by, among other things, bringing a bigger bucket. Or more buckets.

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Topics: Global Incentive Program, Incentive Marketing Strategies

Trending up: What's new for group incentive travel this year

Posted by Abby McMillin

Thu, Aug 18, 2016 @ 01:55 PM

Every year, the Incentive Research Foundation (IRF) conducts a survey in conjunction with MeetingsNet to help keep its pulse on the latest trends in incentive group travel. This year's survey gathered the opinions of 182 incentive travel planners, and highlights a few significant industry-wide trends such as growing budgets, a spike in popularity for unconventional destinations, and tailored program apps. As incentive travel planners continue to look for ways to meet participants' demands for "authentic, unique, personalized experiences," it seems that the industry's resurgence is offering numerous ways of achieving this.

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Topics: Incentive Marketing Strategies, Group Incentive Travel, Travel Destinations

Engagement: Top 10 Statistics to Convince Your Leadership Team it's Worth the Investment

Posted by Abby McMillin

Thu, Jul 21, 2016 @ 10:50 AM

Engagement is a top priority for businesses today, requiring a tailored strategy to truly be successful. This buzz word isn't a trend that's likely to go away any time soon. More and more employees want to feel engaged in their work and feel recognized for their success. But let's face it, this is no easy feat, especially if your leadership team doesn't buy into engagement strategies in the first place. Incentive marketing companies and research institutions recognize this challenge and have compiled a comprehensive list of valuable statistic to debunk any skepticism surrounding the effectiveness of incentives to foster engagement.

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Topics: Performance Improvement, Employee Motivation, Incentive Marketing Strategies

Freakonomics and Incentives: A look at what really motivates us

Posted by Abby McMillin

Thu, Jun 30, 2016 @ 11:50 AM

If you haven't taken the time to read Freakonomics by now, do yourself a favor and pick up a copy this weekend. Yes, it's well worth the read. In it's 350-some pages, the book examines life for what it is – simple, yet extremely complex. 

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Topics: Performance Incentives, Incentive Marketing Strategies, Non-Cash Incentives

Performance Incentive Strategies – Financial Services Industry

Posted by Lincoln Smith

Fri, Jun 24, 2016 @ 11:34 AM

When planning a strategy for increasing revenue through a performance incentive program, the client’s industry should always be considered in the design of the program. This is especially important in the healthcare and financial services (banks, insurance companies, mortgage companies, financial loan organizations) industries.  Understanding regulatory compliance as well as ethical standards are critical in developing effective strategies.

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Topics: Performance Incentives, Incentive Marketing Strategies

How can I accelerate growth and get my customers to do more with me?

Posted by Abby McMillin

Thu, Mar 10, 2016 @ 12:30 PM

 

In order to capture the discretionary business of your customers, first you need to capture their attention. To increase brand awareness and market share for an electrical distributor, we created a unique group travel program. Participants represented 70% of company sales and generated 12% sales growth — and crossed sailing through the iconic Panama Canal off their bucket list. 

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Topics: Incentive Marketing Strategies

Four Incentive New Year's Resolutions

Posted by Devin Ferreira

Thu, Dec 31, 2015 @ 10:00 AM

It’s that time of year again, the time when many of us make a pledge to change some of our habits, actions, or activities for the foreseeable future. Now for the majority of people, these New Year’s Resolutions won’t survive the summer; however that shouldn’t stop us from making attempts at self-improvement. For instance, this year I’m making the resolution to read more books and watch less TV. To do this, I’ve decided that for every hour of TV that I watch in 2016, I will read for an equal amount of time (if this sounds ambitious, it is: I have about 5 different Netflix shows sitting in my queue at the moment).

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Topics: Incentive Marketing Strategies

Top 3 Tips for Successful Email Marketing

Posted by Abby McMillin

Thu, Oct 22, 2015 @ 12:00 PM

If you're anything like me, the first hour or so of your day is spent sorting through the mass of emails that have accumulated overnight in the multiple email accounts you check. My first goal is always to filter out the junk as quickly as possible. But what is it that makes me open one marketing email, and immediately trash or mark another as SPAM? I thought I was just letting my true interests guide me, so as not to fall prey to a soliciting email. When I read a recent article put out by Loyalty 360 it made me start to wonder if my tendencies weren't so unique after all.

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Topics: Incentive Marketing Strategies

Incentivizing Millennials - Part 1

Posted by Chris McClellan

Thu, Aug 27, 2015 @ 12:00 PM

There has been a lot of discussion lately around how to motivate Millennials, perhaps the fastest growing segment of the working population. Everybody has their own ideas, but personally I think it’s part science, part company culture, and part well-structured incentive program that will help foster millennial engagement. In my opinion, all three elements are interdependent.

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Topics: Incentive Marketing Strategies