Earlier this week, I got an e-mail from the Move the Channel Group I belong to on LinkedIn announcing the launch of a new sub-group dedicated to channel professionals in the Asia-Pacific region. For those of you who are unfamiliar with Move the Channel (or LinkedIn), it is a rapidly expanding group started in 2010 started by my colleague Travis Smith. The group was started with a small following of about 50 people and has grown to over 1,400 members representing many different countries and industries. Curious about what Travis attributes the group’s success to and his reasons for expanding further in the APAC market, I asked him a few questions about the group and where it is headed.
Thu, Jun 28, 2012 @ 10:58 AM
Thu, Jun 14, 2012 @ 10:14 AM
Earlier this week, we explored two of the most challenging aspects of running a channel incentive program – how to maximize a partner program budget and how to keep things fresh without needing to reinvent your strategy ever quarter and year. As I said in my previous post, the challenges I outlined last week and the ones I will detail in this post come from the real experiences of some of my clients, and I believe that finding innovative solutions to these problems can make any channel incentive program successful. The other two challenges are:
Thu, Jun 07, 2012 @ 09:53 AM
We have on-demand television and movies. We have search engines, the equivalent of on-demand data banks. We have voice-activated GPS, 24-hour online retail, and free long-distance communication. We have food delivery in 30 minutes or less, music downloads, eBooks and mobile internet. Whether or not you and your business are ready for it, we are all learning to live in an increasingly on-demand world. All of these advances signal a remarkable shift in how customers shop for products, a transformation of the passive consumer into an active, more informed one. As more and more companies try to adapt their marketing and sales approach to this new customer attitude, their products and services should naturally be evolving as well.
Thu, Oct 27, 2011 @ 09:59 AM
Thu, Sep 29, 2011 @ 02:20 PM
In Part One of this three part globalization blog series, we looked at the challenges that businesses are faced with as they try to operate in and navigate through an evolving global marketplace. We identified two major hurdles to success – market saturation and product flexibility – and promised to explore possible solutions. Here in Part Two, we examine one creative idea that has helped two companies respond to the issue of market saturation.
Thu, Sep 01, 2011 @ 11:19 AM
With the advent of globalization, it is only natural that business models which can operate and flourish on multiple continents would take on increasing importance. As global social dynamics have evolved, so too should their commercial counterparts. The strategic tools that a business employs can no longer afford to remain local; networks like Facebook, Twitter and Linkedin have demonstrated the authority and value (not to mention profitability) of this new global attitude. In an increasingly arid domestic financial landscape, the raindrops of economic fertility are being spread ever-wider across the world. It is therefore imperative that small businesses and large corporations alike prepare for the coming harvest by, among other things, bringing a bigger bucket. Or more buckets.
Mon, Jul 18, 2011 @ 09:00 AM
Last year my company launched a global incentive program and at the time I write this post, the program is deployed in 32 countries, in 4 regions and in 5 continents. And, although we had already been managing other global programs, one in over 130 countries, the new global program had some nuances that prompted me to look for some guidance, a checklist, or a how-to cookbook of sorts – not much was published or available as a resource.
Wed, Jul 13, 2011 @ 10:50 AM
A few months ago, the Incentive Research Foundation released a white paper that detailed the “Top 11 Incentive Trends for 2011.” While each of the points is relevant to the incentives industry and merit study, a few of those trends speak specifically to the increasingly global world we live in.