When attempting to grow your business and sales, do you look toward further account penetration with your best customers or your top 20% of performers?
Maybe your share of wallet with this group isn’t as high as you think it could be. Maybe you believe a targeted campaign to them could yield better results.
You begin to think of ways to further engage these customers beyond your regularly occurring group incentive travel program.
However, I’d like to offer you an alternate solution to help you grow your sales: your Next 20%.