Inspired Incentives

This Is How Manufacturers Should Run Customer Acquisition Programs

Posted by Chris Largent

Tue, Jul 10, 2018 @ 10:05 AM

Many manufacturers these days are running customer data acquisition campaigns to better target their end-users. One way that manufacturers are going about this is with incentive programs.

Makes sense, right? How better to get a contractor’s information than to give him or her something for it?

The problem is, these programs can end up circumventing distributor channels in order to gain direct access to the customers at the end of the channel.

While some manufacturers may not have any choice in the matter, we’ve found that it can be much more beneficial to include all levels when organizing an incentive program designed to get manufacturers more information on their end-users.

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Topics: Channel Incentives

The Current State of Channel Incentives

Posted by Devin Ferreira

Mon, Jun 18, 2018 @ 10:22 AM

In past blogs, we’ve written at length about channel incentives.

We’ve talked about why partner channels aren’t for everyone.

We’ve discussed how to build long-term channel equity.

We’ve even tried to peer into our incentive crystal ball and predict the future of channel enablement and incentives (spoiler: it looks a lot like the present).

Of course, with a topic as broad as channel incentives, there are a lot of different ways to look at it.

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Topics: Channel Incentives, Partner Channels, incentive programs

3 Incentive Strategies You're Not Thinking Of

Posted by Devin Ferreira

Thu, Apr 05, 2018 @ 02:00 PM

I’ve always disliked the proverb, “there’s more than one way to skin a cat.”

Whether or not you’re an animal lover, you have to admit it’s a pretty gruesome way to describe an otherwise benign idea: the idea that there’s more than one way to get a job done.

What is perhaps even more surprising than the origins of the original saying, is that this obscure and outdated reference doesn’t seem to have been properly updated to fit these modern times. How about:

“There’s more than one way to order a Big Mac.”

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Topics: Employee Motivation, Channel Incentives, Customer Loyalty

Which Incentive Program Is Just Right?

Posted by Chris Largent

Tue, Dec 19, 2017 @ 09:01 AM

Now that we’ve established that 2018 is the year for incentives, you need to know what type of incentive program will fit your organization best.

As you can imagine, there’s a lot of thought, research, and decision making that goes into finding the incentive program that fits your organization just right.

There are also many determination factors that come into play when picking an incentive program. Factors such as the number of anticipated participants, earning criteria, budget, company and distribution size, how long the program will run, company culture, etc. For our purposes here, however, we’re going to narrow the scope.

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Topics: Sales Growth, Channel Incentives, Customer Loyalty

Partner Channels Aren’t For Everyone… Here’s Why.

Posted by Chris Largent

Fri, May 05, 2017 @ 12:31 PM

Top Takeaway from Move the Channel’s Thinking about building a partner channel… Don’t bother.

Recently, HMI Regional Vice President and Founder/Chief Writer of Move the Channel, Travis Smith, wrote an article called Thinking about building a partner channel… Don’t bother. This article was posted to a LinkedIn group called Move the Channel. This is a closed group created to be a source of insights and thought leading discussions around channel marketing, sales, planning, and enablement.

Here is the article: Thinking about building a partner channel... Don’t bother.

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Topics: Channel Incentives, Partner Channels

Designing a Successful Channel Incentive Program

Posted by Abby McMillin

Fri, Nov 04, 2016 @ 05:11 PM

When it comes to navigating the channel, you need partners you count on to help you move your products effectively and efficiently.

But how do you design and implement an incentive program to get them to buy in? It’s all a matter of asking the right questions.

 

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Topics: Channel Incentives

5 Principles for a Channel-Committed Company (Living the Five)

Posted by Travis Smith

Fri, Oct 14, 2016 @ 06:34 PM

This blog was originally published on MoveTheChannel by HMI's very own: Travis Smith. 

When I was a young boy my dad taught my brothers and me that with the 5 “C’s” we could accomplish anything we set our minds to. These 5 “C’s” were courage, conviction, concentration, consistency, and moral conscious (but of course, when he saw a teaching moment he’d often work in other “C’s” from time to time too!)

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Topics: Channel Incentives

Better Engagement, Better Performance

Posted by Abby McMillin

Fri, Oct 07, 2016 @ 12:45 PM

Are you looking for better ways to engage with a target audience?

Through peer-to-peer recognition, team-focused gamification, and department-wide learning initiatives, engagement programs can dramatically enhance the productivity and efficiency of your target audience. It’s all a matter of asking the right questions.

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Topics: Performance Improvement, Employee Motivation, Channel Incentives

Channel Enablement & Incentives: A Glimpse 5 Years into the Future

Posted by Travis Smith

Fri, Sep 23, 2016 @ 09:14 AM

Channel Enablement & Incentives:  A Glimpse 5 Years into the Future

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Topics: Loyalty Programs, Channel Incentives

#1 Driver of Customer Loyalty is the . . . Buying Experience throughout the Sale

Posted by Travis Smith

Fri, Sep 09, 2016 @ 07:46 PM

This blog was originally published on MoveTheChannel by HMI's very own: Travis Smith. 

It has long been understood that if you’re going to increase customer loyalty among your end-users, then your organizations should be building their customer loyalty strategies around three basic drivers:

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Topics: Channel Incentives