Inspired Incentives

Partner Channels Aren’t For Everyone… Here’s Why.

Posted by Chris Largent

Fri, May 05, 2017 @ 12:31 PM

Top Takeaway from Move the Channel’s Thinking about building a partner channel… Don’t bother.

Recently, HMI Regional Vice President and Founder/Chief Writer of Move the Channel, Travis Smith, wrote an article called Thinking about building a partner channel… Don’t bother. This article was posted to a LinkedIn group called Move the Channel. This is a closed group created to be a source of insights and thought leading discussions around channel marketing, sales, planning, and enablement.

Here is the article: Thinking about building a partner channel... Don’t bother.

Read More

Topics: Channel Incentives, Partner Channels

Designing a Successful Channel Incentive Program

Posted by Abby McMillin

Fri, Nov 04, 2016 @ 05:11 PM

When it comes to navigating the channel, you need partners you count on to help you move your products effectively and efficiently.

But how do you design and implement an incentive program to get them to buy in? It’s all a matter of asking the right questions.

 

Read More

Topics: Channel Incentives

5 Principles for a Channel-Committed Company (Living the Five)

Posted by Travis Smith

Fri, Oct 14, 2016 @ 06:34 PM

This blog was originally published on MoveTheChannel by HMI's very own: Travis Smith. 

When I was a young boy my dad taught my brothers and me that with the 5 “C’s” we could accomplish anything we set our minds to. These 5 “C’s” were courage, conviction, concentration, consistency, and moral conscious (but of course, when he saw a teaching moment he’d often work in other “C’s” from time to time too!)

Read More

Topics: Channel Incentives

Better Engagement, Better Performance

Posted by Abby McMillin

Fri, Oct 07, 2016 @ 12:45 PM

Are you looking for better ways to engage with a target audience?

Through peer-to-peer recognition, team-focused gamification, and department-wide learning initiatives, engagement programs can dramatically enhance the productivity and efficiency of your target audience. It’s all a matter of asking the right questions.

Read More

Topics: Performance Improvement, Employee Motivation, Channel Incentives

Channel Enablement & Incentives: A Glimpse 5 Years into the Future

Posted by Travis Smith

Fri, Sep 23, 2016 @ 09:14 AM

Channel Enablement & Incentives:  A Glimpse 5 Years into the Future

Read More

Topics: Loyalty Programs, Channel Incentives

#1 Driver of Customer Loyalty is the . . . Buying Experience throughout the Sale

Posted by Travis Smith

Fri, Sep 09, 2016 @ 07:46 PM

This blog was originally published on MoveTheChannel by HMI's very own: Travis Smith. 

It has long been understood that if you’re going to increase customer loyalty among your end-users, then your organizations should be building their customer loyalty strategies around three basic drivers:

Read More

Topics: Channel Incentives

Channel Incentives:  Identifying the POI

Posted by Abby McMillin

Thu, Jan 07, 2016 @ 12:00 PM

How can channel incentives reach end-users and capture critical information?

Effecting change in your channel takes knowing who’s driving its most important sales behaviors.

Our channel incentive programs target the point of influence (POI). Through our intuitive claims process, we helped a technology security firm identify these channel members and motivate them to move product through a steps-to-the-sale incentive structure.

Read More

Topics: Channel Incentives

The Ultimate Incentive Reward

Posted by Travis Smith

Thu, Jul 17, 2014 @ 02:45 PM

I have been in the business of recommending, designing, implementing, and managing channel incentive strategies for my clients for a long time now. Over the years, this experience has enabled me to recognize some of the most critical components of a successful channel incentive program, including identifying the behaviors you want to drive, developing the right rule structure, targeting the right “player” in the channel, and executing a sticky and engaging communications strategy. However, I’ve also noticed that one component that can sometimes get lost amidst all these program nuances is the actual incentive reward you choose to offer. Hiding in plain sight, the most obvious and central element of your incentive program—the incentive itself—can become secondary in importance if you’re not vigilant about it.

Read More

Topics: Channel Incentives

POI: Is Your Program Targeting The Right People?

Posted by Travis Smith

Tue, May 27, 2014 @ 04:40 PM

Read More

Topics: Channel Incentives

Globalization Part II: Collaboration and Global Incentives

Posted by Devin Ferreira

Thu, Feb 20, 2014 @ 11:40 AM

In Part One of this three part globalization blog series, we looked at the challenges that businesses are faced with as they try to operate in and navigate through an evolving global marketplace.  We identified two major hurdles to success – market saturation and product flexibility – and promised to explore possible solutions. Here in Part Two, we examine one creative idea that has helped two companies respond to the issue of market saturation.

Read More

Topics: Global Incentive Program, Channel Incentives