Inspired Incentives

Webinar: Designing a Builder Incentive Program

Posted by Chris Largent

Thu, Aug 16, 2018 @ 10:11 AM

In conjunction with the Builders and Remodelers Association of Greater Boston (BRAGB), our very own Lincoln Smith, EVP of Sales and Marketing will be presenting on how incentive programs fit in with building material suppliers and distributors. 

Here's a highlight of the event description from BRAGB's website. 

Event Description:
Seeking to accelerate sales? Take market share? Further penetrate existing accounts? Create a robust customer engagement marketing platform?

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Topics: incentive programs, building materials

Why Choose Group Travel? It's All About the ROE

Posted by Devin Ferreira

Mon, Aug 13, 2018 @ 03:01 PM

“Outstanding achievements deserve rewards that stand out.”

Recently, I had to book a flight for a friend’s wedding. After I put the destinations and dates into Google Flights, the cheapest options that popped up happened to be on Spirit Airlines.

Now, if you’re familiar with Spirit, you know that they offer some of the cheapest flights available. But as I examined my options, I decided to forego Spirit and instead choose a more expensive flight with a different airline.

There are two questions here. The first is, how much more was I willing to pay just to avoid flying with Spirit? The answer: $150. Not an incredible sum of money but not insignificant either.

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Topics: group travel, incentive programs

How to Make a Successful Incentive Program: The End-Users Perspective

Posted by Devin Ferreira

Fri, Aug 03, 2018 @ 02:44 PM

In our blogs, we typically tend to focus on incentive program best practices by highlighting aspects of program planning, execution, and analysis that we believe are valuable to interested end-users of incentives.

This includes program and event managers, curious company executives, and potential clients.

While we always try to consider these topics from the end-user perspective, our goal is to share the insights and expertise gleaned from 35 years of doing business in the incentive industry.

This week I want to do something a little different. I don’t want to talk about what end-users of incentives could or should be doing.

Instead, I want to simply give a brief overview of what these invested parties actually are doing.

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Topics: incentive programs, incentive research foundation

How Mobile Integration Is Revolutionizing Incentive Programs

Posted by Devin Ferreira

Tue, Jul 24, 2018 @ 10:41 AM

To say that smartphones have had a significant impact on modern-day society would be like saying that coffee plays an important role in people’s mornings.

The fact is that, by 2020, it’s estimated that there will be over 6 billion smartphones in use worldwide. As ownership of these devices has become the norm, most companies have already begun optimizing their business strategies to align with and leverage the growing mobile capabilities of their end-users.

Similarly, most incentive programs now incorporate some form of mobile technology into their operation. What’s not as obvious are the ways in which smartphones have augmented the participant experience.

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Topics: Mobile Engagement, incentive programs

3 Non-Traditional Ways to Keep Your Participants Engaged

Posted by Devin Ferreira

Tue, Jul 17, 2018 @ 10:15 AM

Traditions are an important part of life.

Growing up, my cousins and I would all go to the same beach town every summer vacation. We’d cruise around on our bikes, play games out in the yard, and spend entire days at the beach.

As a one-off experience this might’ve accounted for a blip in my childhood memory, but as a tradition repeated year after year, it became something that’s fondly and forever cemented in my mind.

But as the years went by, my cousins and I all grew up and started to want to do our own things.

Our magical vacation spot began to seem smaller, losing a bit of its charm as the ice cream shop and pizza place we all would go to suddenly closed down one year. Over time we became aware that any number of factors can infiltrate their way into a tradition and cause it to lose its luster, threatening the relationships that are bound by it.

So, what did we do?

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Topics: Engagement, incentive programs

This Is How Manufacturers Should Run Customer Acquisition Programs

Posted by Chris Largent

Tue, Jul 10, 2018 @ 10:05 AM

Many manufacturers these days are running customer data acquisition campaigns to better target their end-users. One way that manufacturers are going about this is with incentive programs.

Makes sense, right? How better to get a contractor’s information than to give him or her something for it?

The problem is, these programs can end up circumventing distributor channels in order to gain direct access to the customers at the end of the channel.

While some manufacturers may not have any choice in the matter, we’ve found that it can be much more beneficial to include all levels when organizing an incentive program designed to get manufacturers more information on their end-users.

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Topics: Channel Incentives

How to Make the Most of Individual Rewards

Posted by Devin Ferreira

Mon, Jun 25, 2018 @ 10:45 AM

In sports, every great team is made up of individuals who are committed to helping the team succeed. At times, this focus on the collective can come at the expense of individual glory.

However, this makes sense, as we usually find that the success of individual athletes in team sports is directly tied to the success of the teams they played for.

Now, you might think I’m going to segue into the ways that incentives can help your organization function like a successful team.

Actually, I happen to think that team sports aren’t the best correlation when it comes to business—and I’m not alone in this opinion.

For starters, sports are based on competition, on winning and losing.

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Topics: Individual Rewards

The Current State of Channel Incentives

Posted by Devin Ferreira

Mon, Jun 18, 2018 @ 10:22 AM

In past blogs, we’ve written at length about channel incentives.

We’ve talked about why partner channels aren’t for everyone.

We’ve discussed how to build long-term channel equity.

We’ve even tried to peer into our incentive crystal ball and predict the future of channel enablement and incentives (spoiler: it looks a lot like the present).

Of course, with a topic as broad as channel incentives, there are a lot of different ways to look at it.

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Topics: Channel Incentives, Partner Channels, incentive programs

Let’s Get Creative with Short-Term Promotions

Posted by Devin Ferreira

Tue, Jun 12, 2018 @ 10:12 AM

As I think back to discussions we’ve had with clients in the past, one thing I’ve noticed is that the term “short-term promotions” often means different things to different people.

One organization might hear this term and think of something that’s used to generate a quick burst of excitement—and sales—around a new product line.

Another might consider a short-term promotion to be an engagement tool that adds value to an existing incentive program.

A third company may see a short-term promotion as a means of rewarding loyal participants with bonus earning opportunities.

None of these organizations are wrong in their ideas about what a short-term promotion actually can be

The picture they have of this incentive strategy, however, is incomplete.

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Topics: Special Promotions, incentive programs

How to Put CSR into Your Short-Term Promotions

Posted by Chris Largent

Thu, Jun 07, 2018 @ 10:04 AM

So far, we’ve discussed some ideas for including Corporate Social Responsibility (CSR) in loyalty/sales incentive programs and group travel programs.

But despite the benefits and goodwill generated by such an initiative, some people still may not be convinced that running these kinds of programs is worth their time.

If you’re one of these people, perhaps a short-term promotion (a quick program that lasts only a few weeks or months and is designed to help with a sales boost or a product launch) is more in line with your budget and time constraints.

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Topics: Corporate Social Responsibility, Special Promotions

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