Have you ever wished you could sit down with an expert to find out more about global loyalty & incentive marketing programs for B2B? Well, Kathy Ireland does just that in this interview with the CEO of Motivforce, Dr. David Cox.
“Deploying business-to business (B2B) loyalty programs across multiple markets presents challenges in terms of local culture, language, business practice, and laws. As a global company, with local offices and strategic hubs in all major markets Motivforce Marketing & Incentives successfully develops and deploys B2B programs that span every region of the planet.” – Kathy Ireland
CEO Dr. David Cox shares some of the challenges business face when implementing loyalty programs in order to achieve a desireable return on investment (ROI). A lot of organizations need these loyalty programs as part of their marketing mix, but if they are rushed out the door, without thinking through objectives and desired outcomes, they could prove to be a waste of time and money.
Cox explains that the first people to sign up for these programs are your absolute best customers, so you must make it a priority to provide them with the best experience possible.
What are your biggest challenges in rolling out a loyalty program?
