Sometimes, we cover some heavy hitting topics on this blog. For example, there’s 3 Non-Traditional Ways to Keep Your Participants Engaged, How to Incorporate CSR into Your Group Travel Program, and Prize vs. Praise – The Difference between Incentive and Recognition Programs.
Sometimes, however, it can be helpful to remind ourselves of the basics and why we’ve made the decisions that got us to where we are right now.
Customer loyalty, for example. Are you running a program currently? If not, there may be an opportunity for you to grow your sales by first acquiring then retaining customers with a simple and effective program.
Neil Patel from Quick Sprout is one of our favorite marketing resources, but he recently covered a topic close to our hearts, How to Increase Sales by Implementing a Customer Loyalty Program.
In this piece, Neil covers all sorts of customer loyalty programs, why we run them, and how they can have a positive impact on business results.
If you’re thinking of establishing your own program, it’s a must read! Or if you’re currently running one, it can be a nice refresher, and maybe even provide you with some ideas on how to improve your existing program.
Read Neil Patel’s article here.