But despite the benefits and goodwill generated by such an initiative, some people still may not be convinced that running these kinds of programs is worth their time.
If you’re one of these people, perhaps a short-term promotion (a quick program that lasts only a few weeks or months and is designed to help with a sales boost or a product launch) is more in line with your budget and time constraints.
In this case, we can still use CSR to help you build your positive reputation, increase employee satisfaction, and, most importantly, help those less fortunate than ourselves.
In this third part of our CSR series, let’s take a look at some CSR options for short-term promotions.
1) Volunteer for a Spin
In many short-term promotions, customers or sales people are rewarded for the purchase or sale of a certain product or product line.
Often times, the reward for this action is a spin code that, when received, will give the recipient access to a digital spin wheel.
The customer/salesperson would then use their spin code to spin the wheel and receive a tiered prize.
One great way to incorporate CSR into this process is to allow participants in the promotion the opportunity to do some volunteer work in exchange for a “spin”.
Whether it’s every increment of donations or hours of time dedicated to a specific cause, you can track this volunteer activity and dish out spin codes accordingly.
It’s up to you whether to put a cap on this or not, and to determine where the increment lies.
2) Incremental Donations
Another great way to implement CSR into a short-term promotion is by piggy-backing off the above earning structure and using increments to help you donate.
You can see this everywhere. Often times it’s in the form of the phrase, “for every $100 spent, we’ll donate $10 to so-and-so organization.”
With every incremental sale or distribution of your version of a “spin”, you can use a portion of the revenue/profit generated to donate to a charitable cause.
The amount to be donated and the increment is up to you to decide, but otherwise, it’s that easy!
3) Celebrity Event
As I suggested in our previous blog, events can be a great way not only to garner participation in your program, but also to provide participants with an outlet for giving back to the community or supporting a charitable cause.
Whether you invite a celebrity to meet and greet with underprivileged kids or partner with an organization to bring a fun afternoon to individuals with disabilities, encouraging your participants to come and help out can have a positive impact on those you’re helping as well as the community you create within your program.
For short-term promotions, the concept is the same.
When someone who’s participating in your promotion volunteers for an event, one way to reward them for this behavior is to give them a “spin” or access to whatever reward vehicle you’re using for your promotion.
4) Fully Integrate CSR
Most importantly, make sure that the CSR you do implement is fully integrated into your branding and thus your program and promotions.
As the work force swells with Millennial-aged workers, it is clear from reports that not only do these employees, customers, and salespeople enjoy companies that incorporate CSR into their brands, but that actually participating in the activities is something that drives this audience as well.
Every promotion you run is a reflection of your brand, your story, so it is of the utmost importance to make sure you’re telling it right and giving people the option to do what they really care about.
If CSR is a goal of your company as a whole, make it a part of your short-term promotions as well.
Whatever your incentive initiatives—be they Group Travel, loyalty/sales incentives, or short-term promotions—your options for CSR are ample.
Ideas will keep coming up, just as long as you’re passionate about what you’re doing. With today’s job market, you’ll always find people willing to help.
So, get out there and do some good with your incentive programs!