It’s that time of year again, the time when many of us make a pledge to change some of our habits, actions, or activities for the foreseeable future. Now for the majority of people, these New Year’s Resolutions won’t survive the summer; however that shouldn’t stop us from making attempts at self-improvement. For instance, this year I’m making the resolution to read more books and watch less TV. To do this, I’ve decided that for every hour of TV that I watch in 2016, I will read for an equal amount of time (if this sounds ambitious, it is: I have about 5 different Netflix shows sitting in my queue at the moment).
Of course, New Year’s Resolutions aren’t just for individuals. As a company, it’s also important to set long-term goals for yourself—regardless of whether they seem unreachable in the short-term. By setting the bar high, you develop expectations for your business and its employees and create specific principles that everyone can organize around and work towards.
So in order to practice what we preach, here are four New Year’s Resolutions for our incentive programs that we look forward to focusing on during 2016:
Play More Games
2015 was a great year for HMI in terms of its gamification initiatives. We launched a number of game-based promotions like Spin-to-Win that produced significant improvements in both short-term and overall engagement. For 2016, we’d like to keep this momentum going with more gamification offerings for all of our programs.
Be More Social
From the launch of our new website to the creation of engaging new content via blogs, destination spotlights, success stories, etc., 2015 saw a more concerted effort to enhance HMI’s online presence. One of our goals for 2016 is to tackle some of these engagement strategies not just from an organizational perspective, but also for our clients' programs. This could mean including unique Facebook pages for group trips, providing more online forums and message boards for points programs, and other initiatives.
In 2015 HMI developed a reporting and analytics tool called R-Cube to help us more effectively manage and improve our clients' programs. 2016 should see this tool being utilized more broadly and frequently, enabling us to better analyze program data while providing the ability to modify programs “on the fly” to help our clients reach their defined business objectives.
Be More Responsive
Finally, while many of our programs in 2015 went mobile, all of our OnDemand sites in 2016 will be built with an eye towards responsive design—meaning that all of our clients’ programs will be accessible and user-friendly from a variety of mobile devices.
What’s your New Year’s Resolution?
Wishing you a happy and healthy New Year, from all of us here at HMI!