Inspired Incentives

The Incentive Value of Individual Travel Awards

Posted by Linda Shea

Fri, Apr 20, 2012 @ 10:05 AM

Individual Travel Awards are becoming increasingly popular as an essential part of a points based reward program. Travel award options can include everything from spa vacations to ski weekends to luxury cruises to weeklong stays in Europe. Considering the fact that more and more people are redeeming for individual incentive travel awards, having an exciting array of travel options is crucial for your program’s success.  

Though there are many factors that go into a successful individual travel program, flexibility is one of the most important because it allows participants to earn points with the goal of a dream vacation. By allowing a participant to choose when and where they want to go, they won’t be locked into an itinerary that doesn’t interest them. One of the biggest mistakes that can be made when offering individual travel incentives is to offer people the chance to redeem for only a few destinations, or to lock them into a trip that doesn’t suit their schedule. When the options are limitless, participants in the rewards program will be more motivated to earn as many points as possible so they will be able to have the best trip possible. 

The key to any incentive program that offers individual travel options is balancing the needs of the client with the desires of the participants. With any rewards program, increasing sales and ROI is important, and a program that encourages participants to earn more by selling more not only provides greater award options to them, but helps your company meet and exceed its goals as well.   

Topics: Group Incentive Travel, OnDemand Awards

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