Every year our global partner, MMI publishes their “Top 10 Predictions for B2B Loyalty Programs.” Understanding these trends help uncover opportunities to drive better performance in in your program. Here’s a few key takeaways already impacting many of our client’s strategies:
Takeaway 1: Coalitions Between Brands Will Grow
We’ve already seen it happening with some of our clients and we don’t doubt it will continue to happen. These strategic alliances help both parties to increase their ROI in our programs. These incremental budgets often pay for things like e-learning, and product pushes increase dramatically.
Takeaway 2: Chatbots will drive engagement in loyalty programs.
Chatbots will be a good way for participants to interact with a knowledgeable resource to have their questions answered. Instead of referring them to a FAQ page, instead, have a chatbot that will amicably solve the problem for them.
Takeaway 3: Augmented Reality Enhances Member Experience
When picking out a reward item from a catalog or website, it’s hard to see how that item might fit in your home. By adopting Augmented Reality, participants will be able to see the merchandise in their homes before the purchase.