Inspired Incentives

Travis Smith

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Gamification in Channel Incentive Programs: An Important Component

Posted by Travis Smith

Wed, Jan 18, 2017 @ 04:03 PM

As defined by Rajat Paharia, Founder and Chief Product Officer, Bunchball, Gamification is the integration of game mechanics and theory into non-game applications and processes in the workplace. Simply put, the concept applies a game-oriented approach to non-game activities, making them more engaging. Game mechanics motivate participants to get involved and solve problems.

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Topics: Gamification

5 Principles for a Channel-Committed Company (Living the Five)

Posted by Travis Smith

Fri, Oct 14, 2016 @ 06:34 PM

This blog was originally published on MoveTheChannel by HMI's very own: Travis Smith. 

When I was a young boy my dad taught my brothers and me that with the 5 “C’s” we could accomplish anything we set our minds to. These 5 “C’s” were courage, conviction, concentration, consistency, and moral conscious (but of course, when he saw a teaching moment he’d often work in other “C’s” from time to time too!)

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Topics: Channel Incentives

Channel Enablement & Incentives: A Glimpse 5 Years into the Future

Posted by Travis Smith

Fri, Sep 23, 2016 @ 09:14 AM

Channel Enablement & Incentives:  A Glimpse 5 Years into the Future

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Topics: Loyalty Programs, Channel Incentives

#1 Driver of Customer Loyalty is the . . . Buying Experience throughout the Sale

Posted by Travis Smith

Fri, Sep 09, 2016 @ 07:46 PM

This blog was originally published on MoveTheChannel by HMI's very own: Travis Smith. 

It has long been understood that if you’re going to increase customer loyalty among your end-users, then your organizations should be building their customer loyalty strategies around three basic drivers:

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Topics: Channel Incentives

Group Incentive Travel: Beware of 'Best' Lists

Posted by Travis Smith

Thu, Jan 15, 2015 @ 02:34 PM

One of my favorite things to do is travel. I try not to make it a goal, but a way of life. Maybe that’s why I chose the performance incentive field for my career. Many of the incentive programs I design involve group trips to exotic destinations. And yes, I do usually try to join my client on the trip—one of the best perks of the business!

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Topics: Group Incentive Travel

The Ultimate Incentive Reward

Posted by Travis Smith

Thu, Jul 17, 2014 @ 02:45 PM

I have been in the business of recommending, designing, implementing, and managing channel incentive strategies for my clients for a long time now. Over the years, this experience has enabled me to recognize some of the most critical components of a successful channel incentive program, including identifying the behaviors you want to drive, developing the right rule structure, targeting the right “player” in the channel, and executing a sticky and engaging communications strategy. However, I’ve also noticed that one component that can sometimes get lost amidst all these program nuances is the actual incentive reward you choose to offer. Hiding in plain sight, the most obvious and central element of your incentive program—the incentive itself—can become secondary in importance if you’re not vigilant about it.

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Topics: Channel Incentives

POI: Is Your Program Targeting The Right People?

Posted by Travis Smith

Tue, May 27, 2014 @ 04:40 PM

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Topics: Channel Incentives

The Power of Face-to-Face Collaboration

Posted by Travis Smith

Fri, Jan 24, 2014 @ 02:48 PM

In today’s global and telecommuting marketplace, conducting in-person meetings or “workshops” with a vendor partner is rare. Due to varying locations, busy schedules, and more travel expense restrictions, the face-to-face time usually suffers. Because of this, the development of a global channel loyalty program will often consist of many video and web conferences, but only a couple of in-person meetings. In many cases, those in-person meetings turn out to be one-way presentations rather than creative collaborations.

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Topics: Meetings & Events, Channel Incentives

Moving Forward At HMI’s Annual Incentive Leadership Forum

Posted by Travis Smith

Thu, Nov 28, 2013 @ 12:11 AM

I was recently invited to speak at HMI’s Incentive Leadership Forum. The annual event is a way for HMI to host their most strategic clients in an ideal location, with its goal being to bring together forward-thinking executives and industry thought leaders to discuss the latest trends and concepts in the world of performance improvement. This year, The Forum took place at the spectacular Paradisus Palma Real Resort in Punta Cana, Dominican Republic. It offered a perfect blend of academic theory, real-world research, and presentations on innovative best practices. Some of the presentation topics included:

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Topics: Incentive Marketing Strategies, Channel Incentives

Gamification in Channel Incentive Programs

Posted by Travis Smith

Tue, Oct 22, 2013 @ 03:48 PM

As defined by Rajat Paharia, Founder and Chief Product Officer, Bunchball, Gamification is the integration of game mechanics and theory into non-game applications and processes in the workplace. Simply put, the concept applies a game-oriented approach to non-game activities, making them more engaging. Game mechanics motivate participants to get involved and solve problems.

Read More

Topics: Channel Incentives, Gamification

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