Inspired Incentives

Mike Dey

Recent Posts

Why Consider Using A Customer Incentive Program?

Posted by Mike Dey

Fri, Dec 16, 2016 @ 03:40 PM

In the world of incentives, there are numerous types of programs that are capable of improving company performance and boosting revenue. Each program establishes its own unique incentive objectives and offers a particular strategy for achieving those objectives. One such program involves customer incentives, and its objective is simple: engage customers and increase their loyalty to your brand.

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Small Company Achieves Higher Profits with Group Incentive Travel

Posted by Mike Dey

Thu, Nov 17, 2016 @ 10:15 PM

In previous posts, we have discussed how beneficial performance incentives can be for all types of companies, no matter what industry they are in or how big or small they are. To illustrate that point, we recently gathered information on one of our programs, a group incentive travel program that we administer for a large supplier of industrial supplies and materials. While the program itself was company-wide, we thought this local branch was a great example of the benefits of doing group incentive travel incentives.

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Topics: Group Incentive Travel

The R-O-Why of Customer Incentive Programs

Posted by Mike Dey

Thu, Apr 28, 2016 @ 12:30 PM

performance_incentives.jpgThere are various types of incentive programs that are capable of improving your company’s performance and boosting revenue. Each type of program establishes its own unique incentive objectives and offers a particular strategy for achieving those objectives. One such program involves customer incentives, and its objective is simple: engage customers and increase their loyalty to your brand.

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How Much is Your Peace of Mind Worth?

Posted by Mike Dey

Thu, Oct 15, 2015 @ 11:12 AM

Remember those old MasterCard commercials where a person is shown purchasing a few common items while a soothing voiceover tallies up the cost—and it concludes with some situation or idea that doesn’t come with a price tag, like “having a real conversation with your 10-year-old son”? If I remember correctly (and a good commercial will have this effect on us), the final line says something like, “There are some things money can’t buy, but for everything else, there’s MasterCard.” Now, I always liked those commercials, but what recently made me think about them—believe it or not—was an incentive trip.

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Topics: Group Incentive Travel

Small Company Achieves Higher Profits with Group Travel Incentives

Posted by Mike Dey

Wed, Feb 05, 2014 @ 02:00 PM

In previous posts, we have discussed how beneficial performance incentives can be for all types of companies, no matter what industry they are in or how big or small they are. To illustrate that point, we recently gathered information on one of our programs, a group travel incentive program that we administer for a large supplier of domestic and industrial supplies and materials. While the program itself was company-wide, we thought this local branch was a great example of the benefits of doing group travel incentives.

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Topics: Group Incentive Travel, Success Story

Creative Funding Options for a Channel Partner Recognition Event

Posted by Mike Dey

Thu, Jan 30, 2014 @ 02:03 PM

When deciding how to fund an incentive program, there are a number of considerations that need to be addressed in the planning process. For some companies, the benefits of running a structured program greatly outweigh the costs of administering the event or program and they are willing to invest in communicating and administering the program. Others, however, look to outside sources of funding to help offset these costs. There is no “right” answer as this is a corporate philosophical issue. Whenever our team is meeting with new or potential clients, we’re always eager to hear their creative funding solutions, and I thought I would share one client’s strategy … which was very creative.

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Topics: Channel Incentives

Keys to Year-1 Program Success

Posted by Mike Dey

Tue, Jan 14, 2014 @ 01:39 PM

As a new year begins, I’ve been thinking a lot lately about starting new programs. Launching a new program is always an exciting prospect. Suddenly you find yourself working with new people, cultivating new business, and challenging yourself in new ways. Most importantly, a new program launch is your one and only chance to make a good first impression on your customer audience.

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Topics: Incentive Marketing Strategies

Who Should Participate in an Incentive Group Travel Program?

Posted by Mike Dey

Tue, Nov 05, 2013 @ 03:28 PM

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Topics: Group Incentive Travel

A Change Is Coming — Are You Prepared?

Posted by Mike Dey

Fri, Jun 14, 2013 @ 03:41 PM

For years Marriott has been empowering the incentive industry by providing exclusive access to Marriott properties all over the world at a fixed rate. However, in December of 2013 this service will be discontinued, forcing many companies to search for alternative ways to offer cost-effective hotel stays in the form of individual incentive awards. Fortunately, HMI is a step ahead of this transition.

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Topics: Group Incentive Travel

Incentive Sales Solutions: Overcoming the Channel Disconnect

Posted by Mike Dey

Fri, Apr 19, 2013 @ 12:30 PM

Over the course of my 16 years selling incentive solutions for HMI, I’ve helped provide exciting programs to manufacturers, distributors, VARs… you name it. I’ve become pretty familiar with the advantages and difficulties of maintaining a cohesive channel environment. One thing I continually seem to hear about is the channel disconnect between manufacturers and the frontline salespeople who market and sell their products.
 When manufacturers rely on independent distributors to sell their products to VARs and end-users, they rarely have the opportunity to establish direct contact with the distributors’ salespeople. From a dollar-and-cents standpoint, this can be a big problem. It is precisely these salespeople who decide which products to sell and to whom. For example, if they are selling servers to a VAR, and have three separate brand-name products to choose from, it is up to the salesperson as to which units they choose to sell. 

Obviously, the manufacturers would love to have a hand in influencing the destiny of their products. Without having any direct contact with those individuals who sell them, this can be a challenge. While most have a relationship with their distributors as entities, they are starting to realize they don’t know the people who are on the front lines making it happen in the field.
One way to overcome this disconnect is to launch a channel sales incentive program through HMI, that specifically targets distributor sales reps. While it’s no secret that offering incentives in return for sales performance can positively affect results, thanks to advances in things like participant analytics, these programs can now more efficiently motivate the appropriate personnel. What’s more, incentive programs offer manufacturers the unique opportunity to get to know and interact with distributor sales reps on a more consistent basis. Often times this means having a clearer picture of who the target is, which should translate into better engagement strategies and greater influence on the selling of their products.
When manufacturers can connect with their distribution partner sales force, it pays dividends for all parties. It’s just a matter of staying connected.

Learn How Loyalty Incentives  Can Drive Sales While  Increasing Your Brand Awareness!

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Topics: Performance Incentives, Channel Incentives

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