Inspired Incentives

Javier Betancourt

Recent Posts

Take Control of Your Incentive Campaigns and Promotions—ALL of Them

Posted by Javier Betancourt

Thu, May 23, 2013 @ 04:30 PM

Everybody multitasks. It’s unavoidable in today’s world, where a person sitting in a restaurant can be found talking, texting, eating, and watching a game all at once. Unfortunately, despite what some people might claim, this multitasking “ability” actually inhibits our overall productivity more than it helps—as pointed out in a 2009 study coauthored by Stanford researcher Clifford Nass. Now, correct me if I’m wrong, but anything that gets in the way of productivity is generally considered to be bad for business. If part of your business involves managing (or would “juggling” be the more appropriate term here?) multiple marketing/incentive campaigns and promotions/spiffs simultaneously, then perhaps you can relate to the particular drawbacks that are associated with trying to multitask. For example:

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Topics: Performance Incentives

Expanding Incentive Programs in Low-Activity Countries

Posted by Javier Betancourt

Tue, Mar 26, 2013 @ 12:00 PM

Managing a dynamic channel incentive program can be an arduous task. Managing such a program in a single country can be a challenge, but when it’s on a global scale it can be a logistical nightmare. In the past, we’ve discussed some of the issues that can arise with any global incentive solution; but today, I want to talk about just one.

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Topics: Global Incentive Program, Performance Incentives, Channel Incentives, OnDemand Awards

Staying Relevant in an On-Demand World

Posted by Javier Betancourt

Thu, Jun 07, 2012 @ 09:53 AM

We have on-demand television and movies. We have search engines, the equivalent of on-demand data banks. We have voice-activated GPS, 24-hour online retail, and free long-distance communication. We have food delivery in 30 minutes or less, music downloads, eBooks and mobile internet. Whether or not you and your business are ready for it, we are all learning to live in an increasingly on-demand world. All of these advances signal a remarkable shift in how customers shop for products, a transformation of the passive consumer into an active, more informed one. As more and more companies try to adapt their marketing and sales approach to this new customer attitude, their products and services should naturally be evolving as well.

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Topics: Global Incentive Program, Performance Incentives, Channel Incentives, OnDemand Awards

There Is No I in Team…Unless You Are Talking About Incentives

Posted by Javier Betancourt

Fri, Nov 11, 2011 @ 01:51 PM

A few of my co-workers recently attended an incentive industry conference. This particular conference is known as one of the biggest platforms that showcases the eleven billion dollar Loyalty/Travel industry.  After hearing a report on the conference, one thing that surprised us at HMI Performance Incentives was the lack of a technological presence at the show, from presentations to booths to vendor services.  Typically the incentive programs we produce at HMI have a great deal of technology integrated into all program aspects, from launch to completion.  In my opinion, it is technology that engages the users, tracks their points, and brings together the virtual shopping mall experience we are able to create for clients.  After all, the motivation to earn and/or win great awards is the “performance” aspect of performance incentives, so why not utilize technology to maximize that motivation?

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Topics: OnDemand Awards

Guide for structuring a Global Channel and Sales Incentive Program

Posted by Javier Betancourt

Mon, Jul 18, 2011 @ 09:00 AM

Last year my company launched a global incentive program and at the time I write this post, the program is deployed in 32 countries, in 4 regions and in 5 continents.  And, although we had already been managing other global programs, one in over 130 countries, the new global program had some nuances that prompted me to look for some guidance, a checklist, or a how-to cookbook of sorts – not much was published or available as a resource. 

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Topics: Performance Improvement, Global Incentive Program, Performance Incentives