Inspired Incentives

Chris Largent

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5 Best Practices for Social Media Use in Incentive Programs

Posted by Chris Largent

Tue, Mar 20, 2018 @ 10:02 AM

Does your company have its own Facebook? LinkedIn? Twitter? Maybe even a Google Plus or Pinterest?

Social media can be a great way to talk to your audiences, whether it’s your employees, customers, or channel partners. Even if you don’t have a designated social media manager, having a direct line of communication with your audience can be very beneficial.

Social media can act as a reinforcement for customer service, a helpful tool for brand recognition, a place to find updates, and so much more.

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Topics: social media

HARDI: 8 Incentive Trends to Shape Your Current Program

Posted by Chris Largent

Tue, Mar 06, 2018 @ 01:15 PM

At our Annual Incentive Leadership Forum, a guest and partner, Emily Saving of HARDI, approached us with an idea for a top trends in incentives blog article. Together we put together the scope and created the piece for Emily to post on her site. 


Below is a summary of the article. 

A Word from Emily:

One of the remarkable things about HARDI is the coalescence of industry expertise from so many points of view. Every time HARDI welcomes a new member we contribute to this body of knowledge, and our industry adds another tool to unlock even greater potential.

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Topics: Incentive Trends

Why Is Group Incentive Travel So Effective?

Posted by Chris Largent

Mon, Feb 26, 2018 @ 10:31 AM

Group incentive travel has been used for many years and by many companies to reward their top performers.

Whether you’re sending your top 50 customers or your 100 best-selling salespeople, group incentive trips can prove a huge motivator and can positively impact your Return on Investment, Experience, and Relationship.

But what is it about these trips that are so motivating? And how do they successfully impact business goals?

For some professional insight to these questions, we turned to a veteran of group incentive travel, Marcia Colburn, the Corporate Marketing and Brand Manager at Caterpillar Financial Services. 

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Topics: Group Incentive Travel

The Priceless Value of Experiential Rewards

Posted by Chris Largent

Thu, Feb 01, 2018 @ 10:01 AM

Imagine you’re at this year’s Big Game. The crowd is roaring all around you as you make it to your seat, a beer in one hand and a hot dog in the other.

As you and your friend side step your way past jerseys of green, black, white, and blue, you remember the VIP entrance you just came from.

You were able to shake hands with the head coach of your team and take a picture with one of your favorite players. What an unforgettable experience, you think to yourself, and you settle into your seat for the biggest sporting event of the year.

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Topics: Experiential Rewards

Running an International Program: The “Know Your Audience” Checklist

Posted by Chris Largent

Mon, Jan 22, 2018 @ 01:05 PM

I’m sure you’ve all heard of the blunders of corporations who didn’t do enough research while branching out into international markets.

One of the most common blunders (which actually turns out to be an urban legend) is Chevy’s Nova sales flopping in Latin America.

The tale goes that since “no va” in Spanish means “doesn’t go”, the car company was unable to achieve its projected sales in the market.

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Topics: incentive programs, international

Which Incentive Program Is Just Right?

Posted by Chris Largent

Tue, Dec 19, 2017 @ 09:01 AM

Now that we’ve established that 2018 is the year for incentives, you need to know what type of incentive program will fit your organization best.

As you can imagine, there’s a lot of thought, research, and decision making that goes into finding the incentive program that fits your organization just right.

There are also many determination factors that come into play when picking an incentive program. Factors such as the number of anticipated participants, earning criteria, budget, company and distribution size, how long the program will run, company culture, etc. For our purposes here, however, we’re going to narrow the scope.

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Topics: Channel Incentives, Sales Growth, Customer Loyalty

Why 2018 Is the Year for Incentives

Posted by Chris Largent

Tue, Dec 12, 2017 @ 10:02 AM

You may already have an incentive program. In which case, well done! However, if you don’t, take a moment to consider 2018 as your year to drive results by making a powerful investment in your company.

There are several benefits to an incentive program of any kind, no matter whether they target sales people, employees, customers, or channel partners.

Here, you’ll find a plethora of those benefits along with examples of strategies and tactics that you can use to maximize those benefits and unlock the full potential of your program.

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Topics: Incentives in 2018

3 Ways to Say Thanks to Your Holiday Heroes

Posted by Chris Largent

Thu, Nov 30, 2017 @ 10:03 AM

If you're reading this, we appreciate it. As the holidays get closer and closer, the idea of being productive seems to be less and less enticing. But there are always those select few, the Holiday Heroes, who hang in there and keep performing where others fall short.

Even though motivation drops a resounding 63% during the holiday season, you will undoubtedly hear stories of employees who have gone above and beyond the normal call of duty to provide the best possible customer satisfaction or sell the best deal.

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Topics: Employee Motivation, Customer Service

4 Ways to Improve Your eCommerce

Posted by Chris Largent

Mon, Nov 20, 2017 @ 10:10 AM

To ride today’s digital wave, many companies have turned to eCommerce to help drive their sales. The ease of purchase, the zero-hassle delivery, and the convenient anonymity of not having to talk to anybody makes eCommerce a no brainer for savvy, online shoppers and businesses alike.

But what if your eCommerce ROI isn’t what you expected? Managing an online shopping site can be difficult, so what do you do when you’re experiencing a high rate of abandoned carts, or you’re just not getting the site traffic you want?

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Topics: eCommerce, Incentives

Ditch the Cash, Focus on Rewards

Posted by Chris Largent

Mon, Nov 06, 2017 @ 10:22 AM

There’s a scene in TV comedy series, Seinfeld, that you might have seen. It’s Elaine’s birthday and Jerry gives her a nicely wrapped present. “Just the fact that you remembered means everything,” she says, beaming. But as he’s handing it over Jerry keeps his grasp on the box a bit longer…

“Maybe you won’t like it,” he says.

“Oh, how could I not like it? Of course, I’ll like it,” Elaine retorts.

She opens the box and gets to the bottom of the wrapping and stops. She slowly pulls out a big wad of dollar bills.

Cash?”  The audience laughs. “You got me cash?

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Topics: Non-Cash Incentives

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