Inspired Incentives

Chris Largent

Recent Posts

The Priceless Value of Experiential Rewards

Posted by Chris Largent

Thu, Feb 01, 2018 @ 10:01 AM

Imagine you’re at this year’s Big Game. The crowd is roaring all around you as you make it to your seat, a beer in one hand and a hot dog in the other.

As you and your friend side step your way past jerseys of green, black, white, and blue, you remember the VIP entrance you just came from.

You were able to shake hands with the head coach of your team and take a picture with one of your favorite players. What an unforgettable experience, you think to yourself, and you settle into your seat for the biggest sporting event of the year.

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Topics: Experiential Rewards

Running an International Program: The “Know Your Audience” Checklist

Posted by Chris Largent

Mon, Jan 22, 2018 @ 01:05 PM

I’m sure you’ve all heard of the blunders of corporations who didn’t do enough research while branching out into international markets.

One of the most common blunders (which actually turns out to be an urban legend) is Chevy’s Nova sales flopping in Latin America.

The tale goes that since “no va” in Spanish means “doesn’t go”, the car company was unable to achieve its projected sales in the market.

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Topics: incentive programs, international

Which Incentive Program Is Just Right?

Posted by Chris Largent

Tue, Dec 19, 2017 @ 09:01 AM

Now that we’ve established that 2018 is the year for incentives, you need to know what type of incentive program will fit your organization best.

As you can imagine, there’s a lot of thought, research, and decision making that goes into finding the incentive program that fits your organization just right.

There are also many determination factors that come into play when picking an incentive program. Factors such as the number of anticipated participants, earning criteria, budget, company and distribution size, how long the program will run, company culture, etc. For our purposes here, however, we’re going to narrow the scope.

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Topics: Sales Growth, Channel Incentives, Customer Loyalty

Why 2018 Is the Year for Incentives

Posted by Chris Largent

Tue, Dec 12, 2017 @ 10:02 AM

You may already have an incentive program. In which case, well done! However, if you don’t, take a moment to consider 2018 as your year to drive results by making a powerful investment in your company.

There are several benefits to an incentive program of any kind, no matter whether they target sales people, employees, customers, or channel partners.

Here, you’ll find a plethora of those benefits along with examples of strategies and tactics that you can use to maximize those benefits and unlock the full potential of your program.

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Topics: Incentives in 2018

3 Ways to Say Thanks to Your Holiday Heroes

Posted by Chris Largent

Thu, Nov 30, 2017 @ 10:03 AM

If you're reading this, we appreciate it. As the holidays get closer and closer, the idea of being productive seems to be less and less enticing. But there are always those select few, the Holiday Heroes, who hang in there and keep performing where others fall short.

Even though motivation drops a resounding 63% during the holiday season, you will undoubtedly hear stories of employees who have gone above and beyond the normal call of duty to provide the best possible customer satisfaction or sell the best deal.

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Topics: Employee Motivation, Customer Service

4 Ways to Improve Your eCommerce

Posted by Chris Largent

Mon, Nov 20, 2017 @ 10:10 AM

To ride today’s digital wave, many companies have turned to eCommerce to help drive their sales. The ease of purchase, the zero-hassle delivery, and the convenient anonymity of not having to talk to anybody makes eCommerce a no brainer for savvy, online shoppers and businesses alike.

But what if your eCommerce ROI isn’t what you expected? Managing an online shopping site can be difficult, so what do you do when you’re experiencing a high rate of abandoned carts, or you’re just not getting the site traffic you want?

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Topics: Incentives, eCommerce

Ditch the Cash, Focus on Rewards

Posted by Chris Largent

Mon, Nov 06, 2017 @ 10:22 AM

There’s a scene in TV comedy series, Seinfeld, that you might have seen. It’s Elaine’s birthday and Jerry gives her a nicely wrapped present. “Just the fact that you remembered means everything,” she says, beaming. But as he’s handing it over Jerry keeps his grasp on the box a bit longer…

“Maybe you won’t like it,” he says.

“Oh, how could I not like it? Of course, I’ll like it,” Elaine retorts.

She opens the box and gets to the bottom of the wrapping and stops. She slowly pulls out a big wad of dollar bills.

Cash?”  The audience laughs. “You got me cash?

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Topics: Non-Cash Incentives

Don’t Succumb to the End of the Year Push

Posted by Chris Largent

Tue, Oct 17, 2017 @ 10:31 AM

It’s that time of year. The leaves are starting to turn that rusty orange, the days are getting darker, and your Q4 sales goals are coming up quick. You’re not alone. Many companies will be rushing to achieve their revenue marks for the year. But at what cost?

One Harvard Business Review article states that in order to hit the high expectations for deals during this time of year, “sales reps give better terms to customers who wait until the last minute – with both sides knowing they can rely on dropping prices and a sure closing…”

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Topics: eLearning, End of the Year

How to Conduct a Ground-Breaking Competitive Analysis

Posted by Chris Largent

Fri, Sep 29, 2017 @ 03:15 PM

A few months ago, I sat in on a management meeting, where the president of our company presented a competitive analysis.

He was very targeted and focused in his presentation. He started with the companies he wanted us to chase after. He moved on to our closest competitors, and then to companies we beat out or the “up-and-comers”.

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Topics: Business Development

Why Trade Shows and Conferences Are Essential (And What to Bring)

Posted by Chris Largent

Fri, Sep 08, 2017 @ 03:03 PM

To kick off our month of Learning, Enablement, and Development, we wanted to bring up something close to our hearts here at HMI. We’ve been traveling around the U.S. and will be for the next few months. Why are we doing this?

Because we’ve been attending conferences and tradeshows, which are some of the greatest ways to improve and develop your business!

Now, you may have heard that events like these are a waste of time, or that no one really mingles at them. However, we can tell you from experience that, if you keep your eyes and ears open, conferences can be a huge benefit for you and your business.

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Topics: conferences, development, learning