Inspired Incentives

Chris Largent

Recent Posts

4 Ways to Improve Your eCommerce

Posted by Chris Largent

Mon, Nov 20, 2017 @ 10:10 AM

To ride today’s digital wave, many companies have turned to eCommerce to help drive their sales. The ease of purchase, the zero-hassle delivery, and the convenient anonymity of not having to talk to anybody makes eCommerce a no brainer for savvy, online shoppers and businesses alike.

But what if your eCommerce ROI isn’t what you expected? Managing an online shopping site can be difficult, so what do you do when you’re experiencing a high rate of abandoned carts, or you’re just not getting the site traffic you want?

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Topics: Incentives, eCommerce

Ditch the Cash, Focus on Rewards

Posted by Chris Largent

Mon, Nov 06, 2017 @ 10:22 AM

There’s a scene in TV comedy series, Seinfeld, that you might have seen. It’s Elaine’s birthday and Jerry gives her a nicely wrapped present. “Just the fact that you remembered means everything,” she says, beaming. But as he’s handing it over Jerry keeps his grasp on the box a bit longer…

“Maybe you won’t like it,” he says.

“Oh, how could I not like it? Of course, I’ll like it,” Elaine retorts.

She opens the box and gets to the bottom of the wrapping and stops. She slowly pulls out a big wad of dollar bills.

Cash?”  The audience laughs. “You got me cash?

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Topics: Non-Cash Incentives

Don’t Succumb to the End of the Year Push

Posted by Chris Largent

Tue, Oct 17, 2017 @ 10:31 AM

It’s that time of year. The leaves are starting to turn that rusty orange, the days are getting darker, and your Q4 sales goals are coming up quick. You’re not alone. Many companies will be rushing to achieve their revenue marks for the year. But at what cost?

One Harvard Business Review article states that in order to hit the high expectations for deals during this time of year, “sales reps give better terms to customers who wait until the last minute – with both sides knowing they can rely on dropping prices and a sure closing…”

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Topics: eLearning, End of the Year

How to Conduct a Ground-Breaking Competitive Analysis

Posted by Chris Largent

Fri, Sep 29, 2017 @ 03:15 PM

A few months ago, I sat in on a management meeting, where the president of our company presented a competitive analysis.

He was very targeted and focused in his presentation. He started with the companies he wanted us to chase after. He moved on to our closest competitors, and then to companies we beat out or the “up-and-comers”.

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Topics: Business Development

Why Trade Shows and Conferences Are Essential (And What to Bring)

Posted by Chris Largent

Fri, Sep 08, 2017 @ 03:03 PM

To kick off our month of Learning, Enablement, and Development, we wanted to bring up something close to our hearts here at HMI. We’ve been traveling around the U.S. and will be for the next few months. Why are we doing this?

Because we’ve been attending conferences and tradeshows, which are some of the greatest ways to improve and develop your business!

Now, you may have heard that events like these are a waste of time, or that no one really mingles at them. However, we can tell you from experience that, if you keep your eyes and ears open, conferences can be a huge benefit for you and your business.

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Topics: conferences, development, learning

The History of Gamification

Posted by Chris Largent

Thu, Aug 10, 2017 @ 11:04 AM

Gamification is a bit of a buzz word in the incentive industry these days. From sales performance to learning initiatives, businesses seem to be “gamifying” just about everything, allowing for higher engagement and increased motivation, all of which helps drive goals.

Unsurprisingly, gamification has been backed by significant data to show that it works. This is all well and good, but where did the idea of games in the business world come from and how did it find its way to where it is today?

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Topics: Gamification

HMI Admitted into the IMA Circle of Excellence.

Posted by Chris Largent

Mon, Aug 07, 2017 @ 11:16 AM

On July 25th, 2017, HMI Performance Incentives was elected into the Circle of Excellence by the Incentive Marketing Association for an outstanding job at creating and managing a program for our client Eaton.

We were very excited and proud to receive this award. The president of HMI, Paul Ferreira, went down to Orlando, Florida with a representative of our client to receive the award.

He had these words to say, “By combining HMI’s creativity and technology solution with our client’s vision, we have executed a highly successful short-term promotion. HMI Performance Incentives is excited for the launch of our next collaboration with Eaton Lighting Solutions.”

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Topics: HMI, IMA, Circle of Excellence

Motivation and Freakonomics

Posted by Chris Largent

Tue, Jul 25, 2017 @ 11:35 AM

A while back, we posted a blog about Freakonomics and how it relates to incentives and motivation. 

The book is a favorite in the office and a very fitting read for our Month of Motivation. If you haven't taken the time to read Freakonomics, do yourself a favor and pick up a copy this month.

It's a short read, but it's jam-packed with helpful insights into how any human behavior can really be pinpointed to certain incentives. This creates a compelling argument.

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Topics: Performance Incentives, motivation

How to Motivate Your Performers Through the Summer

Posted by Chris Largent

Mon, Jul 17, 2017 @ 11:03 AM

You’re definitely not on a beach reading this right now, and you might be reading it to procrastinate on that project you need to get to.

That’s OK—we still appreciate the read.

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Topics: motivation, Summer

Tapping Into the Middle Sixty

Posted by Chris Largent

Wed, Jul 12, 2017 @ 11:21 AM

In the early 1900s, economist Vilfredo Pareto observed that 80% of Italy’s wealth was held by 20% of its population.

In business, the Pareto Principle has come to describe how 80% of a company’s sales will often be derived from just 20% of its customer base, and how 80% of a company’s sales volume will be generated by just 20% of its sales force.

As a basic principle, this is all well and good, but when a company starts to put too much stock in its top achievers, it risks losing out on a big portion of incremental sales. In fact, according to Matt Harris at the Incentive Research Foundation, much of a company’s incremental sales may not in fact come from the top 20% of their sales structure, but rather from the group that lives in the middle sixty percent.

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Topics: Performance Incentives