Inspired Incentives

Chris Largent

Recent Posts

3 Ways Amazon Is Taking Your Business Pt. 2

Posted by Chris Largent

Tue, Oct 23, 2018 @ 01:40 PM

A lot has happened since we last addressed the Amazon Problem in this blog. The eCommerce giant acquired Whole Foods, opened an automated brick-and-mortar store with no cashiers, and has announced plans to build another headquarters somewhere in a major city around the country.

While these leaps may not affect you directly, they ensure one thing: Amazon is still growing successfully and in areas we might not have thought possible before.

By now, you’re aware that Amazon, and specifically Amazon Business, might be doing some damage to your distribution business, but let’s pinpoint exactly where.

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Topics: Amazon, Business Challenges

The Real Cost of an Incentive Program

Posted by Chris Largent

Thu, Oct 11, 2018 @ 03:27 PM

The other day, I came across an article titled "Opinion: The Cost of a Successful Loyalty Program" by Dan Durbin, a recently retired businessman. In this article, Durbin speaks on his experience when attempting to run a loyalty program.

At first, he struggled to find an example of a program that was capable of providing a margin that led to profits, but he buckled down and made adjustments that he felt he could maintain. 

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Topics: incentive programs

How You Can Increase Sales with a Customer Loyalty Program

Posted by Chris Largent

Wed, Sep 19, 2018 @ 10:08 AM

Sometimes, we cover some heavy hitting topics on this blog. For example, there’s 3 Non-Traditional Ways to Keep Your Participants Engaged, How to Incorporate CSR into Your Group Travel Program, and Prize vs. Praise – The Difference between Incentive and Recognition Programs.

Sometimes, however, it can be helpful to remind ourselves of the basics and why we’ve made the decisions that got us to where we are right now.

Customer loyalty, for example. Are you running a program currently? If not, there may be an opportunity for you to grow your sales by first acquiring then retaining customers with a simple and effective program.

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Topics: Customer Loyalty

Incentive Solutions: Why Pick Special Promotions?

Posted by Chris Largent

Mon, Aug 20, 2018 @ 11:08 AM

In our previous blog, we talked about how group travel can provide a significant Return on Experience (ROE) for those organizations that employ it. But while this type of solution may make sense if, say, you’re looking to motivate some of your highest achievers, an incentive trip won’t always necessarily fit your business model.

Instead, let’s take a look at another type of incentive: special promotions, or sometimes called short-term promotions.

In this second installment of our four-part “Incentive Solutions” series, we’ll cover what special promotions are and how they might function within your current business strategy.

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Topics: Special Promotions, incentive programs

Webinar: Designing a Builder Incentive Program

Posted by Chris Largent

Thu, Aug 16, 2018 @ 10:11 AM

In conjunction with the Builders and Remodelers Association of Greater Boston (BRAGB), our very own Lincoln Smith, EVP of Sales and Marketing will be presenting on how incentive programs fit in with building material suppliers and distributors. 

Here's a highlight of the event description from BRAGB's website. 

Event Description:
Seeking to accelerate sales? Take market share? Further penetrate existing accounts? Create a robust customer engagement marketing platform?

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Topics: incentive programs, building materials

This Is How Manufacturers Should Run Customer Acquisition Programs

Posted by Chris Largent

Tue, Jul 10, 2018 @ 10:05 AM

Many manufacturers these days are running customer data acquisition campaigns to better target their end-users. One way that manufacturers are going about this is with incentive programs.

Makes sense, right? How better to get a contractor’s information than to give him or her something for it?

The problem is, these programs can end up circumventing distributor channels in order to gain direct access to the customers at the end of the channel.

While some manufacturers may not have any choice in the matter, we’ve found that it can be much more beneficial to include all levels when organizing an incentive program designed to get manufacturers more information on their end-users.

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Topics: Channel Incentives

How to Put CSR into Your Short-Term Promotions

Posted by Chris Largent

Thu, Jun 07, 2018 @ 10:04 AM

So far, we’ve discussed some ideas for including Corporate Social Responsibility (CSR) in loyalty/sales incentive programs and group travel programs.

But despite the benefits and goodwill generated by such an initiative, some people still may not be convinced that running these kinds of programs is worth their time.

If you’re one of these people, perhaps a short-term promotion (a quick program that lasts only a few weeks or months and is designed to help with a sales boost or a product launch) is more in line with your budget and time constraints.

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Topics: Corporate Social Responsibility, Special Promotions

How to Implement CSR into Your Loyalty Program

Posted by Chris Largent

Wed, May 30, 2018 @ 10:41 AM

If you’ve read our previous blog on Corporate Social Responsibility (CSR), you know that it’s something that we feel strongly about here at HMI.

There are a lot of opportunities that you can utilize when trying to implement CSR into a Group Travel program, but what about loyalty or sales incentive programs?

You may be thinking that, with a long-term program focusing on everyday activities, it might be hard to generate excitement about CSR.

Nonsense, I say!

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Topics: Corporate Social Responsibility, incentive programs

How to Incorporate CSR into Your Group Travel Program

Posted by Chris Largent

Mon, May 21, 2018 @ 10:06 AM

Corporate Social Responsibility (CSR) is a call for all businesses to try to leave the earth and its communities in a better state than we found them.

Companies that have CSR-driven pursuits seek to lessen their impact on the environment, assist in the development of local communities, provide help to those in need, and so much more.

But beyond the benefits to people and environment, CSR can also have significant and measurable business benefits. These can include anything from better brand recognition, to positive reputation, to employee satisfaction, and even better access to capital through charitable deductions.

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Topics: Corporate Social Responsibility, Group Incentive Travel

How to Get the Most from Your Customers: Your Next 20%

Posted by Chris Largent

Thu, Mar 29, 2018 @ 01:32 PM

When attempting to grow your business and sales, do you look toward further account penetration with your best customers or your top 20% of performers?

Maybe your share of wallet with this group isn’t as high as you think it could be. Maybe you believe a targeted campaign to them could yield better results.

You begin to think of ways to further engage these customers beyond your regularly occurring group incentive travel program.

However, I’d like to offer you an alternate solution to help you grow your sales: your Next 20%.

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Topics: Middle 60, Customer Targeting

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