Inspired Incentives

Chris Largent

Recent Posts

Webinar: Designing a Builder Incentive Program

Posted by Chris Largent

Thu, Aug 16, 2018 @ 10:11 AM

In conjunction with the Builders and Remodelers Association of Greater Boston (BRAGB), our very own Lincoln Smith, EVP of Sales and Marketing will be presenting on how incentive programs fit in with building material suppliers and distributors. 

Here's a highlight of the event description from BRAGB's website. 

Event Description:
Seeking to accelerate sales? Take market share? Further penetrate existing accounts? Create a robust customer engagement marketing platform?

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Topics: incentive programs, building materials

This Is How Manufacturers Should Run Customer Acquisition Programs

Posted by Chris Largent

Tue, Jul 10, 2018 @ 10:05 AM

Many manufacturers these days are running customer data acquisition campaigns to better target their end-users. One way that manufacturers are going about this is with incentive programs.

Makes sense, right? How better to get a contractor’s information than to give him or her something for it?

The problem is, these programs can end up circumventing distributor channels in order to gain direct access to the customers at the end of the channel.

While some manufacturers may not have any choice in the matter, we’ve found that it can be much more beneficial to include all levels when organizing an incentive program designed to get manufacturers more information on their end-users.

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Topics: Channel Incentives

How to Put CSR into Your Short-Term Promotions

Posted by Chris Largent

Thu, Jun 07, 2018 @ 10:04 AM

So far, we’ve discussed some ideas for including Corporate Social Responsibility (CSR) in loyalty/sales incentive programs and group travel programs.

But despite the benefits and goodwill generated by such an initiative, some people still may not be convinced that running these kinds of programs is worth their time.

If you’re one of these people, perhaps a short-term promotion (a quick program that lasts only a few weeks or months and is designed to help with a sales boost or a product launch) is more in line with your budget and time constraints.

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Topics: Corporate Social Responsibility, Special Promotions

How to Implement CSR into Your Loyalty Program

Posted by Chris Largent

Wed, May 30, 2018 @ 10:41 AM

If you’ve read our previous blog on Corporate Social Responsibility (CSR), you know that it’s something that we feel strongly about here at HMI.

There are a lot of opportunities that you can utilize when trying to implement CSR into a Group Travel program, but what about loyalty or sales incentive programs?

You may be thinking that, with a long-term program focusing on everyday activities, it might be hard to generate excitement about CSR.

Nonsense, I say!

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Topics: incentive programs, Corporate Social Responsibility

How to Incorporate CSR into Your Group Travel Program

Posted by Chris Largent

Mon, May 21, 2018 @ 10:06 AM

Corporate Social Responsibility (CSR) is a call for all businesses to try to leave the earth and its communities in a better state than we found them.

Companies that have CSR-driven pursuits seek to lessen their impact on the environment, assist in the development of local communities, provide help to those in need, and so much more.

But beyond the benefits to people and environment, CSR can also have significant and measurable business benefits. These can include anything from better brand recognition, to positive reputation, to employee satisfaction, and even better access to capital through charitable deductions.

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Topics: Group Incentive Travel, Corporate Social Responsibility

How to Get the Most from Your Customers: Your Next 20%

Posted by Chris Largent

Thu, Mar 29, 2018 @ 01:32 PM

When attempting to grow your business and sales, do you look toward further account penetration with your best customers or your top 20% of performers?

Maybe your share of wallet with this group isn’t as high as you think it could be. Maybe you believe a targeted campaign to them could yield better results.

You begin to think of ways to further engage these customers beyond your regularly occurring group incentive travel program.

However, I’d like to offer you an alternate solution to help you grow your sales: your Next 20%.

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Topics: Middle 60, Customer Targeting

5 Best Practices for Social Media Use in Incentive Programs

Posted by Chris Largent

Tue, Mar 20, 2018 @ 10:02 AM

Does your company have its own Facebook? LinkedIn? Twitter? Maybe even a Google Plus or Pinterest?

Social media can be a great way to talk to your audiences, whether it’s your employees, customers, or channel partners. Even if you don’t have a designated social media manager, having a direct line of communication with your audience can be very beneficial.

Social media can act as a reinforcement for customer service, a helpful tool for brand recognition, a place to find updates, and so much more.

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Topics: social media

HARDI: 8 Incentive Trends to Shape Your Current Program

Posted by Chris Largent

Tue, Mar 06, 2018 @ 01:15 PM

At our Annual Incentive Leadership Forum, a guest and partner, Emily Saving of HARDI, approached us with an idea for a top trends in incentives blog article. Together we put together the scope and created the piece for Emily to post on her site. 


Below is a summary of the article. 

A Word from Emily:

One of the remarkable things about HARDI is the coalescence of industry expertise from so many points of view. Every time HARDI welcomes a new member we contribute to this body of knowledge, and our industry adds another tool to unlock even greater potential.

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Topics: Incentive Trends

Why Is Group Incentive Travel So Effective?

Posted by Chris Largent

Mon, Feb 26, 2018 @ 10:31 AM

Group incentive travel has been used for many years and by many companies to reward their top performers.

Whether you’re sending your top 50 customers or your 100 best-selling salespeople, group incentive trips can prove a huge motivator and can positively impact your Return on Investment, Experience, and Relationship.

But what is it about these trips that are so motivating? And how do they successfully impact business goals?

For some professional insight to these questions, we turned to a veteran of group incentive travel, Marcia Colburn, the Corporate Marketing and Brand Manager at Caterpillar Financial Services. 

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Topics: Group Incentive Travel

The Priceless Value of Experiential Rewards

Posted by Chris Largent

Thu, Feb 01, 2018 @ 10:01 AM

Imagine you’re at this year’s Big Game. The crowd is roaring all around you as you make it to your seat, a beer in one hand and a hot dog in the other.

As you and your friend side step your way past jerseys of green, black, white, and blue, you remember the VIP entrance you just came from.

You were able to shake hands with the head coach of your team and take a picture with one of your favorite players. What an unforgettable experience, you think to yourself, and you settle into your seat for the biggest sporting event of the year.

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Topics: Experiential Rewards