Inspired Incentives

Abbe Novack

Recent Posts

The Art of Motivation: Understanding the Individual

Posted by Abbe Novack

Tue, Jul 31, 2012 @ 09:31 AM

Just as no two people are alike, no two rewards should be the same. What motivates an employee with a family, for example, is far less likely to resonate with a single, twenty-something employee. Picking the right incentive isn’t as simple as organizing everyone by age and marital status, however; there are a lot of different factors that go into understanding what really motivates a person, including what they value and how competitive they are.

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Topics: Employee Motivation

What do you do when your principals don't want to participate?

Posted by Abbe Novack

Tue, May 08, 2012 @ 02:50 PM

I was at a function recently and there was a person there who brought up the difficulties associated with channel programs. As she explained to the group of us, she really wants to roll out a channel incentive program, but the channels she would be rolling it out to don’t want to support it. The problem in her particular case is that the channel’s principals do not want their partnering manufacturers to offer channel incentive program to their employees, which she believes would be favoritism. After explaining her difficulties she asked me “what do I do when the principals don’t want to participate?”  

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Topics: Loyalty Programs, Employee Motivation, Performance Incentives, Incentive Marketing Strategies, Channel Incentives, Points Based Incentive Programs

Grabbing Mindshare in a Competitive Incentive Market

Posted by Abbe Novack

Thu, Apr 05, 2012 @ 10:48 AM

When it comes to performance incentive programs, two is a crowd and three is a crisis. One of the biggest reasons why incentive programs fail is because they fail to stand out from the many other performance incentive programs being offered. For this reason, it’s crucial to out-market the competition early and often if you want to win target participants to your side.

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Topics: Performance Improvement, Loyalty Programs, Performance Incentives, Incentive Marketing Strategies